SVP Sales & Marketing - Remote

Company Background

In 2008, Propeller Industries pioneered the use of fractional teams, standardized processes, and integrated technology to deliver CFO and accounting services to venture-stage companies. Since then, we have helped over 700 clients (including Casper, Away, Hims, Braze, Planet Labs and Solana) build over $50B in enterprise value. Today, Propeller’s global team of over 300 full-time professionals is the leading finance and accounting partner to the highest-performing companies in the industries we serve – using our deep, industry pattern recognition to deliver an unfair advantage to founders trying to navigate the challenges of growth.

In 2020, after 12 years of rapid organic growth and profitability, Propeller secured a growth equity investment from Newlight Partners to help accelerate expansion and fully realize the potential of our business model. Propeller is now undergoing a digital transformation to enrich our service delivery by providing data, insights and automation to our teams, our customers and their stakeholders. Equipped with a proprietary platform, exceptional talent and a strong balance sheet, Propeller will make strategic acquisitions to consolidate market share and add new products and services.

Propeller is seeking a SVP of Sales and Marketing to lead our Growth team as we execute a plan to triple in size by 2025. 

Candidate Profile & Key Competencies

The ideal candidate is a senior and experienced sales executive who is passionate about leveraging new technologies and helping organizations to achieve scalable, predictable, and profitable revenue growth. This person will be a strategic thinker with demonstrated ability to identify and execute the critical initiatives necessary to achieve goals. This sales leader must be a hands-on “player/coach” who has a proven track record of building and mentoring a team and scaling a sales and marketing organization.

An ideal candidate will have experience building a local, regional, and national sales presence in a tech-enabled services environment. That experience may come from various industries, geography, or vertical markets but the candidate must be able to articulate a sophisticated, consultative approach to the sales and marketing of strategic services. The candidate must also show competencies and the management of the funnel from awareness to loyalty.

Finally, this candidate must have interest in and understanding of the venture-capital ecosystem, including the ability to identify industry trends, challenges and opportunities. 

Responsibilities

• Lead, coach and manage an existing team of 5+ full-time sales and marketing professionals
• As part of the Propeller’s executive team, collaborate on strategy, budgeting and execution and ensure that the Growth team is accountable, collaborative and communicative in the effort to achieve company goals
• Drive forecasted sales objectives through proper account management, opening new doors, closing new deals, building the brand, and creating and executing campaigns to drive leads
• Design strategic sales and marketing plans that target our Ideal Customer Profile, considering current and past sales activities and additional revenue-generating opportunities
• Ensure that Propeller’s brand and Unique Value Proposition are clearly defined and emphasized in the marketplace and continuously refined as the business evolves
• Construct, qualify and maintain a robust and dynamic pipeline, focusing on scalable accounts, optimizing deal conversion rates, and delivering margins/deal profitability
• Engage directly with strategic accounts to support high quality customer experiences and close partnerships, while providing feedback to our product team on areas for improvement and new opportunities
• Engage directly with strategic partners to understand and replicate critical factors driving lead generation 
• Use both qualitative and quantitative research to ensure Propeller’s product offering and go-to-market strategy are innovative and effective
• Evaluate and update pricing and packaging strategies to maximize client satisfaction while meeting margin goals
• Collaborate closely with head of Client Engagement to ensure the buyer and customer journeys are streamlined
• Collaborate closely with the head of Strategic Initiatives to create GTM strategies for new business lines 

Qualifications

• 7+ years in sales leadership
• Strong drive to be the dominant player in the industry
• Proven leadership qualities and a collaborative style 
• Proven track record leading a sales and marketing organization through high-growth to achieve goals
• Excellent team management skills, including the ability to recruit, manage and mentor direct reports in a way that maximizes individual performance while inspiring collaborative behavior and team loyalty
• Experience in digital and brand marketing, including paid advertising, email, social media, and content marketing with the ability to analyize and maximize ROI on marketing programs
• Professional services experience is essential; Financial and/or accounting services and tech-enabled services experience is highly-valued
• Highly familiar with the latest digital tools & applications, particularly current and emerging cloud and mobile technologies and digital performance marketing solutions that would improve awareness and conversion, and bring efficiency to the sales process
• Financially savvy, with keen attention to detail and a high level of accountability
• Experience/interest in the venture-stage company ecosystem
• Outstanding interpersonal and communication skills, both written and verbal
• Strong presentation skills, in both large and small group

At Propeller Industries, we encourage our employees and our clients to bring their true selves to the organization. We believe that a diverse team enables us to cultivate and improve upon our culture of inclusion and collaboration. As an equal opportunity employer, we welcome the contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, disability, sexual orientation, and beliefs. So however you identify and whatever your background, we encourage you to apply for this role if you share our passion for helping great entrepreneurs build great companies. We look forward to meeting you!

Current Benefits Offered: Generous Vacation, Sick and Holiday pay, Comprehensive health benefits (with a fully paid medical plan option for employees) plus dental, vision, short and long-term disability, and life insurance. HSA contribution, Paid Family Leave, 401k match and Remote Work.

About Propeller Industries: We’re builders, entrepreneurs, and problem-solvers who draw our inspiration from the incredible leaders we serve. Nearly 15 years ago, we set out to find a better way to help the country’s leading startups navigate the financial hazards that follow their first institutional funding. Today, Propeller’s 350+ full-time professionals on three continents are proud to be considered the premier finance and accounting partner to many of the most iconic emerging companies across the CPG, DTC, Technology, Crypto, and Professional Services industries. We are more than just an outsourced CFO and accounting provider; we are a growth partner for our clients. With a best-in-class technology platform, coupled with unparalleled data and workflow optimization tools, we give founders the visibility and confidence to make smarter decisions.