SVP, US Sales

Team

The US Sales team sits within TripleLift’s Revenue organization. Its core mission is to accelerate new business for TripleLift’s Products and Service into all parties of the digital advertising eco-system: advertisers/agencies (Demand Sales), publishers (Publisher Development), DSPs (Platform Engagement). This team works closely with the Services organization, who is in charge of existing revenue growth.

Role

The SVP of US Sales will deliver first-class sales leadership for the 60+ members of the Sales organization. Reporting to the CRO, they will design and deliver the vision, strategy and execution that drives exceptional flywheel growth for publishers through advertisers/agencies and DSP partnerships. An empathetic and analytical sales leader, with a decade of experience (including years) operating at this level, they will have a significant network within the agency leadership and/or direct advertisers and/or DSP and/or publishers. They will have an intimate knowledge of how to lead, coach, and mentor both a team of second level VPs and sales directors, using input and output metric (Revenue Operations / account coverage), incentive, training, Go To Market / Sales Enablement and ‘in the arena’ selling (play/coach). They ideally have practiced Media Selling (inclusive of CTV and/or Retail Media) and/or Tech selling in a Media environment (DSP, SSP, Adserving, DMP/CDP, etc).

Responsibilities

• Responsible for large revenue teams in charge of publisher revenue acceleration through agency, advertiser and DSP (platform) partnerships
• Territory Leadership - creating team goals, OKRs, hiring, overseeing team training
• Designing and driving the Vision, Strategy, Execution and Metrics for new business generation, revenue retention, key account growth and product diversification across the US
• Negotiating and structuring trading agreements that drive client adoption of TripleLift's product portfolio and achieves revenue growth, across Native, Display, Instream, CTV
• Driving maintenance of multiple teams' sales pipeline, accurately and effectively forecasting monthly and quarterly sales, and providing pipeline analysis to inform leadership and course correct to goals
• Influencing Product Roadmap prioritization with the CRO and CPO
• Influencing GTM strategy with our CMO and CPO
• Establishing and growing relationships with senior-level decision-makers within the largest independent agencies and holding companies
• Attending industry events, networking effectively, speaking with confidence as a representative of TripleLift
• Presenting TripleLift's solutions to key decision-makers within holding companies, agencies and top 100 brands

Desired Skills and Attributes

• Demonstrable expert knowledge of digital advertising, the programmatic ecosystem and current industry trends
• ‘Day 1 / Builder’ Mentality – showing an appetite for innovation, building up, and a relentless ability to see possibilities in any given challenge
• Leadership through empathy and analytics / mechanisms
• Extensive client contact network, plus the ability to connect & network with senior strategic partners, internally and externally
• Outstanding presentation skills - must have experience presenting to high level clients and agency and holding company leadership
• Excellent written and verbal communication skills
• Demonstrable strong work ethic
• Exhibits TripleLift's company values on a daily basis

Experience & Qualifications

•  BA Degree
• 10+ years of experience leading a national organization in the Digital Advertising industry
• Significant business-development experience, including leading pitches
• Deep understanding of the agency landscape and how to identify who really has influence
•  A prodigious agency rolodex (executives, discipline leads and account leads) and stellar market reputation
• Experience in a highly dynamic, rapidly changing start-up environment
• Peerless communication and presentation skills
• Ability to think around the corner and anticipate publisher, advertiser and agency needs
• Ability to influence and communicate with cross-functional internal teams
• Understanding of the programmatic marketplace, and the ability to translate technical or complicated ideas into plain language

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