Talent Brand Marketing Intern (Remote)

This position is fully remote, meaning you will not be required to work in our Clearwater, FL office. However, you will have the option to work in-office or hybrid, if you are located in the greater Tampa Bay area and would like to do so.

This position is open within approved states in the U.S. Not all 50 states are approved.

Dates of Program: May 22 - August 11, 2023 (12 weeks)

Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.

Attention: This is a paid internship. Please note that in the case we offer an in-office or hybrid internship option, the intern would be responsible for relocation (if needed) and lodging for the internship. The intern will not be required to intern in-office or hybrid, as the remote option will always be available.

Internship Program Details: Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development training to help transition into the workplace. Interns will also engage in team-building activities and awesome socials specifically designed for the interns. Because we offer both hybrid and remote internships, we will offer a variety of virtual activities, in addition to in-person activities for those interns located in the Tampa Bay area. For more information on the internship program, visit www.knowbe4.com/careers/internships.

As a Talent Brand Marketing Intern you will work with the Global Talent Brand and Outreach team to further KnowBe4’s recruitment marketing and employer branding strategies in order to help us attract top talent to our organization. The focus will be on creating engaging content for LinkedIn talent ads, the KnowBe4 careers microsite, and various recruitment platforms using analytics and reporting to gain feedback from recruitment channels and create strategies to optimize performance.

Key Responsibilities:

• Work closely with the Talent Brand Marketing Manager for day-to-day planning and execution of employer branding efforts to support hiring initiatives
• Use your creative side to develop compelling recruitment advertisements for LinkedIn, Glassdoor, and various other recruitment platforms
• Use your analytical side to review performance data in order to adjust plans and strategies to optimize campaign performance
• Use programmatic advertising tools to optimize the reach and performance of job postings
• Partner with the Talent Brand Graphic Designer to create entirely new web pages for the KnowBe4 Careers microsite
• Update various recruitment platforms such as Indeed and Glassdoor with new content including photos, awards, perks, job openings, etc.
• Help manage the organization’s online reputation as an employer of choice
• Work with global colleagues to find unique ways to spread awareness of KnowBe4’s global offices across each country we hire in
• Create diversity and inclusion focused content to attract diverse talent groups
• Research various international awards and/or recognition events related to human resource-related and/or corporate culture and strategically select the best awards to submit nominations for with the goal of increasing talent brand awareness
• Assist in taking photos at company events to be used in digital marketing campaigns
• Come up with creative ways to showcase our unique, fun culture online

Learning Objectives:

• Learn to use tools such as LinkedIn Campaign Manager to create targeted advertisements for candidates
• Learn how to utilize programmatic advertising to optimize the performance of job postings
• Learn how to execute a multi-channel employer branding and recruitment marketing strategy
• Learn how to use various tools related to recruitment marketing
• Learn the development process for creating new web pages for hiring

Internship Opportunities/Experiences:

• Gain valuable experience in the rapidly developing field of talent branding and recruitment marketing
• Get hands on experience with the largest and most commonly used employer branding and recruitment marketing tools (such as LinkedIn, Glassdoor, The Muse, Indeed, JobStreet, SEEK, Xing, and more)
• Work with a global team to develop high visibility content

Training:

• How to create targeted recruitment advertisements utilizing LinkedIn Campaign Manager
• How to develop an advertising plan and match the budget to 
• How to utilize various recruitment platforms (Glassdoor, The Muse, Indeed, JobStreet, SEEK, Xing, and other) to further employer branding efforts and deliver qualified candidate leads to recruiters

Minimum Qualifications:

• Strong creative thinking skills, with the ability to develop new messaging that resonates with candidates
• Ability to analyze data to determine trends
• Ability to meet individual and team deadlines
• Strong verbal and written communications
• High attention to detail with the ability to edit copy for grammar
• Excellent time management and organization skills
• Ability to learn quickly
• Good computer skills
• Persuasive communication skills
• Strong team player
• Likes to have fun while working hard

Education:

• Current senior in an undergraduate or graduate program or recent college graduate
• Marketing, Communications, Business Administration, Human Resources Management or related field preferred