Job Description
At WHOOP we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Talent Marketing Lead to define and drive how the brand shows up in culture beyond sport—shaping narratives partnerships and storytelling that connect performance to everyday life. Sitting within the Sports & Talent Marketing team this role will expand WHOOP’s influence across lifestyle wellness entertainment and emerging cultural spaces translating elite performance insights into broader culturally relevant moments that resonate with new and existing audiences.
RESPONSIBILITIES:
Define and lead WHOOP’s culture and lifestyle strategy identifying opportunities to expand the brand’s relevance beyond traditional sports marketing
Build and activate a portfolio of talent creators and cultural partners across wellness thought leadership entertainment business and lifestyle verticals
Manage and strategize existing partnerships with top talent within various industries including fashion music medical and wellness
Develop insight-driven narratives that translate WHOOP data member behaviors and talent experiences into culturally resonant storytelling
Partner cross-functionally with Product Brand Comms Social and Content teams to deliver integrated campaigns that drive awareness and engagement
Identify and lead high-impact cultural moments partnerships and activations that position WHOOP at the forefront of human performance and lifestyle innovation
Establish scalable frameworks for evaluating cultural impact ensuring initiatives drive both brand equity and measurable business outcomes
QUALIFICATIONS:
5+ years of experience in brand marketing cultural marketing talent strategy or communications ideally within a global consumer media or technology company
Strong track record of building culturally relevant programs partnerships or campaigns that extend beyond core category audiences
Experience working with talent creators or public figures to develop authentic story-driven collaborations
Deep understanding of lifestyle wellness thought leadership entertainment and cultural trends with strong instincts for what drives relevance and conversation
Ability to synthesize data insights and storytelling into clear strategies and compelling narratives
Proven ability to operate cross-functionally and influence stakeholders across creative product creative and leadership teams
Highly organized proactive and comfortable navigating ambiguity in a fast-paced environment
Bachelor’s degree or equivalent experience
Strong commitment to embracing and leveraging AI tools in day-to-day tasks ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Top Skills
What the Team is Saying
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What We Do
At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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Date Posted
04/03/2026
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