Team Lead, Marketing Automation (13 Month Contract)

Vidyard is looking for a resourceful and organized Team Lead, Marketing Automation (13 month contract) to join our high-performance marketing team! In this role we are looking for a proactive marketer with experience in a Product-Led-Growth (PLG) environment and a proven track record of marketing operations and campaign execution inside Marketo. 

Vidyard is the online video platform built for business. Our free video creation and hosting solution is trusted by thousands of organizations across the globe—from startups to Fortune 500 enterprises—to get their business videos online. Backed by powerful video analytics, security features, and integrations with other business tools, Vidyard makes video easy for marketing, sales, support, and communication teams. We’re passionate about helping companies grow their business through the power of video.

There’s never been a better time to join Vidyard! As video moves from a nice have, to a must have, our business is growing at a fast pace and we are looking for the best and brightest to join us. At Vidyard, you’ll have the opportunity to engage across teams, manage multiple tactics and channels, utilize your expertise to optimize campaigns, and make an impact with the work you do. 

This is a remote position. 

A bit about you:

You have hands-on Marketo experience and love marketing automation, building & optimizing campaigns, and all things MarTech. You’re a team player who enjoys coaching and mentoring others. Not only that, but you’re constantly experimenting, using data to optimize campaigns, thinking about scalability, and finding new ways to engage and qualify online prospects. 

If you’re passionate about innovation, optimizing campaigns and technology for scale – we’d love to chat!

Reporting to the Sr. Director, Segment Marketing, you will: 

• Mentor and lead the Marketing Automation team to deliver on Vidyard’s integrated marketing campaigns according to business objectives and best practices
• Oversee, QA and deliver on email, program & nurture execution 
• Guide email calendar alignment and provide recommendations for efficiencies and opportunities 
• Be a SME and owner of Vidyard’s MarTech stack, acting as an advisor for  other team members and conduct evaluations of existing vendors and proposals of new technology to align to business objectives 
• Work cross-functionally to develop strategic workflows and smart campaigns that support the execution and optimization of Marketing programs designed to align with the buyer’s journey
• Review workflow and campaign performance to suggest optimizations, set up automation, personalization, and testing focused on continuous improvement with regular reporting
• Design, implement and deploy campaigns in Marketo, ensuring that data from integrated marketing programs flows accurately into Salesforce
• Lead ongoing efforts of marketing automation best practices: database health and quality, lead scoring, segmentation and lead list creation, programs, forms, and system assets for accurate, integrated reporting
• Support campaign execution, scoring and marketing  operations on both lead and account based models

To be an effective team member, you will:

• Have a minimum of 5 years experience in a Marketing Automation role, minimum 3 year using Marketo
• Have experience leading or supervising and mentoring a team 
• Additional experience using Marketing Automation, CRM (Salesforce.com), Web Chat tools (Intercom.io), Account-Based Marketing (Demandbase), Calendar Routing
• Understand marketing, sales, and business processes and be able to effectively communicate across distributed teams
• Have a high proficiency with data and a deep understanding of a/b testing frameworks
• Build strategic cross-functional relationships to support marketing operations that align to business objectives
• Demonstrate strong project management, analytical, problem solving, communication and time management skills
• Easily develop strong relationships and work with partners and vendors
• Possess exceptional written and verbal communication skills

Bonus:

• Experience in a PLG/SaaS B2B organization

At Vidyard you will work alongside the best and brightest in the industry. We are proud of our team and as such we hire carefully for technical expertise while ensuring our values are aligned!

We know work-life balance is needed now, more than ever, and balance looks different for each of our Vidyardians.  At Vidyard we strive to offer as much flexibility as possible around when and where you work.  Embracing our digital-first culture, Vidyardians collaborate in remote teams, most often from home or their preferred space in one of the numerous countries we've enabled. As an option to Vidyardians who enjoy working in a physical office, Vidyard offers collaboration spaces in Vancouver, BC & Kitchener, ON.  Regardless of your preferred workspace, you will be an integral member of the team!

Benefits

On top of competitive pay, we offer our full-time employees many perks and benefits including:

• Flexible extended health benefit plans to fit your (and your dependents) needs including dental, drug, paramedical, vision, travel and life insurance
• Sponsored Employee Assistance Programs with access to online/telephone counseling and a library of mental health resources
• Flexible health and wellness spending accounts to spend on items not covered by traditional benefits
• Subsidies for home office set-up 
• Subsidies for continuing education/professional development

Helping Vidyardians create and maintain a work life balance is always top of mind for us which is why we have: 

• Unlimited vacation with a minimum requirement of 15 days throughout our fiscal year
• Paid volunteer opportunities! At Vidyard, giving back is in our DNA. No matter where we are, we always want to be committed to giving back to our communities
• Options to work and travel for up to 90 days each calendar year
• Flexible work schedules - we know everyone works differently, so you’ll work with your manager to come up with a schedule that works for you and your team!

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted.  Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.