Team Lead, Marketing Automation

Description

The Team Lead's responsibilities include supporting activities between the Marketing, Business Systems and Analytics and Sales Teams. This role is primarily focused on the day-to-day execution of our email marketing strategy and marketing automation platform (Salesforce Marketing Cloud). This role is responsible for reporting the defined KPIs and success metrics including open rate, click rate, channel revenue, and unsubscribes. Additionally, this team member will work cross-functionally to define and execute the email channel messages to the customer, including testing strategies based on the performance of our marketing plans.

Responsibilities:

• Ensures team is aligning work with business priorities.
• Serve as a sounding board and escalation point for complex email issues and questions.
• Proactive in identifying and clearing roadblocks for the team. Provide input to next-level manager on hiring, performance, and other personnel decisions.
• Works with Marketing Services Director to evaluate individual performance and delivers regular performance reviews.
• Recommend professional development and provide job coaching to evolve a high-functioning team.
• Approve schedule and timecards.
• Contribute input on goal setting and prioritization for the Automation team.
• Create and update documentation for business processes, delegate as needed.
• Build and maintain cross-team partnerships.
• Regularly conducts one on one meetings with team members. Ensures the work of the individual team members is reviewed and that team members receive feedback on their work.
• Responsible for the quality of design that team members are producing for OverDrive.
• As a member of the leadership team, demonstrate through decisions, actions and words a commitment to OverDrive's mission, our sustainability and community outreach initiatives.

Requirements:

• Strong problem-solving skills. Tolerance for ambiguity and rapidly shifting priorities.
• Ability to synthesize information from multiple sources and explain complex concepts in a simple way.
• Skilled in leadership, coaching, and collaboration.
• Skilled in clearly identifying and addressing customer needs (internal and external).
• Seeks opportunities to develop professional skills.
• 5+ years' of related experience.

What's Next:

As you've probably guessed, OverDrive is a place that values individuality and variety. We don't want you to be like everyone else, we don't even want you to be like us-we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team.

OverDrive values diversity and is proud to be an equal opportunity employer.