Team Leader, Brand enablement

We are looking for a Team Leader, Brand enablement in UPM Marketing and Communications Service Center. 

Greetings from your future manager

UPM Marketing and Communications Service Center is located in UPM Business Hub in Wrocław and provides professional marketing and communications services for the global UPM organisation. We support activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We play a significant part in boosting internal efficiency and making sure the brand stays aligned. Great customer experience and team spirit are in the key role within the Service Center. We are enthusiastic about what we do, and we enjoy working together. 

We are now pleased to welcome a passionate Team Leader, Brand enablement to manage the UPM brand guidelines, the production of brand assets and the work of a creative team in building a visually strong, recognizable, and consistent brand identity across UPM touchpoints globally. This role requires a well-rounded professional with creative and leadership skills, as well as people and brand management skills. Interested? Come and join us on this exciting path! - Karolina Kuźniacka, Manager of Marketing and Communications Service Center

What you will do 

• Guide and support an in-house team of four graphic designers

• Oversee the team workflow and end-to-end delivery of assignments from internal customers within agreed deadlines

• Develop and maintain design guidelines for UPM’s visual identity, including logo usage, composition, colours, typography, and imagery standards

• Participate in the design and creative work with the team, and oversee the quality of design work, ensuring alignment with brand identity guidelines and brand goals

• Collaborate with marketing and communications network at UPM to provide guidance and support on consistent application of brand identity across all channels, including digital, print, and in-person interactions like events and UPM workspaces

• Manage relationships with creative partners, providing direction and feedback to ensure high quality and consistent branding

• Develop and deliver training programs and materials to ensure understanding and adherence to brand guidelines

• Conduct regular brand audits to assess visual identity alignment and effectiveness, identifying areas for improvement and ensuring compliance across all units and regions

• Stay informed of trends and best practices in branding and visual communications to continually evolve and enhance the design capabilities in the Service Center team

• Represent UPM values and uphold the great team spirit and internal customer experience at Marketing and Communications Service Center

Who you are 

• You have a relevant university degree and a minimum of 3 years of professional experience in managing a creative team and visual identity, as well as managing graphic design projects and task for international business

• You have a very good understanding of brand management principles, visual storytelling, brand positioning, as well as understanding of business acumen and international business environment

• You are characterized by a high attention to detail and systematic way of working in maintaining brand consistency and quality across all platforms

• You have experience in working with creative teams and agencies to develop and produce brand-aligned materials

• You have experience in overseeing the production of branded assets, providing clear direction and constructive feedback to internal experts and agency partners

• You are proficient in design tools in Adobe Creative Cloud and modern communications channels and tools, including Office365 and readiness to perform design work

• You are proficient in Polish and English at a level of at least C1 (verbal and written) to ensure effective communication and collaboration with global stakeholders, creative team and partners

• You present great interpersonal skills and the ability to work effectively with cross-functional teams and external partners in a complex, multi-task environment with strict deadlines 

This is what we offer to you  

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils'. Our work is impactful and transformative.

• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

• Responsible employer - Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.  

Learn about our Rewarding and our Ways of working  

Additional information  

The position is located in UPM Business HUB Wrocław, Poland.  

This job requires regular work from the office every week in a hybrid working model. 

The position holder will report to Karolina Kuźniacka, Manager of Marketing and Communications Service Center.  

Please apply via the link above and attach your CV in English latest by 21.01.2025. We review applications already during the application period, and you may be contacted already before the application deadline.  

For support with submitting your application, please contact HR Service Center at [email protected] or tel. +48 12 399 94 99.  

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/