Technical Product Marketing Specialist

Company Description

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

The candidate for this role will work with our product management, product development and commercial teams to proactively execute technical product marketing activities for our fast-growing RFID product lines. The selected candidate for the role will:

• Develop technical product marketing content for the launch of RFID Inlays, Media, and Sustainability solutions. The ideal candidate would have strong writing skills and the ability to bring our product portfolio (inlays, media and solutions) to life from inception and development to production and release. 
• Manage product marketing calendar reflecting release dates for new products and timing for important product marketing initiatives requiring support from the Marcomms team
• Create product marketing briefs identifying product value proposition, key markets, product positioning, and other key marketing information to support the product launch and ongoing product marketing activities.
• Create technical datasheets (pulling together all needed information to create an effective and user friendly datasheet with performance details, product details, performance data text, etc......)
• Create product slides, product sell sheets, quarterly newsletter and internal training decks with clear explanations of the product and/or solution to share with internal teams, commercial teams and customers 
• Work hand-in-hand with RFID PLM team to develop a full understanding of products, performance, and applications
• Work in close collaboration with Marketing Communications team to ensure consistent branding, positioning, nomenclature across AD Smartrac
• Work with the Marketing Communications team to provide input and content for digital marketing and PR opportunities surrounding product launches 
• Manage the development and roll out of product samples for the commercial team
• Assist in training the commercial teams on new products and solutions
• Assist in training key partners and customers on new products and solutions

Qualifications

• At least 2-5 years of work experience in technical product marketing of a B-to-B technical product or solution
• Bachelor’s degree in a technical field with supporting marketing background 
• Demonstrated success in product marketing of a B to B technical product or solution, including roll out of cross-regional products, preferred
• Sound understanding of the process and actions needed for a product launch also in collaboration with other internal teams, such as Product Strategy, Sales and Marketing Communications
• Excellent writing skills and strong experience creating slides for commercial and internal training
• Excellent organizational and people skills, with an ability to openly convey information to team members in a timely, concise manner
• Ability to solve problems through effective communication and interpersonal skills. Excellent oral, and written communication and presentation skills
• Command of qualitative market research skills and industry knowledge and use of related tools and databases a plus
• Experience in the RFID industry and technical solutions a plus
• Travel as needed (approx 10%): both domestic and international
• Assertive, persistent and flexible to work in a matrixed, fast-paced organization
• Self-discipline and urgency (sense of time pressure and motivation to complete activities)
• Risk taking (willing to try new things and explore new domains)

Additional Information

Who we are! - Our Story:

Every voice. Every day! Eight Values. One Team!

Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal-opportunity employer.

To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html 

At Avery Dennison, we do what we love, and we love what we do - Just click here, and get to know us better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via [email protected]