Technology and Build Ecosystem Marketing Manager

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

You will be responsible for developing and executing the Independent Software Vendor (ISV) and Technology Go-To-Market (GTM) strategy positioning messaging and content to win and grow ISV and Technology partnerships with IBM. You will also collaborate with cross-functional teams including product management sales engineering and customer success to drive product adoption and revenue growth.

You will be responsible for developing and implementing GTM plans for cross-industry ISV Solutions across Hybrid Cloud Data & AI Automation Security and Sustainability.

You will:
– Execute GTM plans for ISVs which include identifying joint solutions and developing joint messaging use cases digital and social initiatives web content blogs customer references events sales enablement and other activities to integrate ISVs in IBM marketing plans.
– Establish ongoing trusted relationships with ISV partners for the adoption of IBM Technology.
– Implement GTM plans to recruit and onboard strategic ISV partners
– Drive execution of key projects to integrate the ISV partners in IBM strategy

This is a Hybrid role attendance to the office will be required only 3 times peer week

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Required Technical and Professional Expertise

• Experience in product marketing ecosystem or product management roles
• Strong understanding of the ecosystem
• Passion for technology and what it can do; eager to help others benefit from what’s possible
• Experience working on a cross-functional team working alongside product marketing and offering teams to shape the technology roadmap and ensure a partner-focused approach

Preferred Technical and Professional Expertise

• B2B partner marketing experience having first-hand experience and a track record of successfully developing marketing strategy and programs
• Experimentative – working quickly to pilot succeed/fail fast and scale what works
• Highly collaborative – able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas

#LI-Hybrid