Temporary Marketing Opportunity: Associate or Director Level

The Growth team is a division within Forbes created to accelerate and drive strategic priorities around audience, engagement and paid product subscriptions across our organization.

We have a temporary role for an experienced marketing professional.  This role will either be an Associate or Director level based on the experience the individual brings to the role. We anticipate this to be a 6-8 month assignment.

As a key member of the team, your primary responsibility will be to drive and accelerate growth of our primarily subscription and ecommerce based emerging products business as well as other other marketing needs as a team. This is a highly visible role working with multiple stakeholders across the organization to deliver on leads and conversion. 

Responsibilities:

• Develop, build and iterate on the full funnel marketing strategy function to drive revenue for the business by executing robust B2C and B2B marketing campaigns, among other product and marketing strategies including email marketing, content marketing and paid social.
• Oversee and own the email marketing function including, but not limited to creating and executing email campaigns, a/b testing, creating simple and complex email marketing workflows, targeting various segments to grow customer base through acquisition, retention and behavioral triggered campaigns and ensuring accurate attribution/tracking and reporting.
• Work with product heads and business GMs to understand their revenue and business objectives and build best in class marketing programs to execute on the mandate.
• Define, build and continually optimize email and overall marketing metrics, looking for new ways to automate, scale and innovate to deliver on goals. Includes defining and monitoring overall benchmarks such as revenue pacing, conversion optimizations, traffic delivered.
• Write highly effective and conversion-driven email copy, and overtime teach best practices to other members of the team to scale the email marketing function.
• Oversee all email marketing template design and creatives. Ensure that all marketing campaigns are highly optimized for conversion but meet the standard of all Forbes brand guidelines.
• Architect and automate user flows. Design, develop, and optimize email marketing flows for paid products, build activation strategies, implement highly effective campaigns to drive revenue.
• Implement continuous testing framework, including A/B and multivariate testing, to enhance and optimize KPIs.
• Develop user LTV model for the email marketing channels and oversee product marketing budgets.
• Assist in building robust reporting and analytics around marketing growth initiatives. This includes partnering with other members of the growth team, business intelligence, SEO, product and engineering teams to establish KPIs, set up tracking, build analytics and reporting, develop methodologies for measurement and attribution.
• Lead a team of marketers both internal and external. May include hiring and internal and external team members as needed.

Requirements:

• 5-8+ years of experience in a growth function, ideally focused on email marketing campaigns, focused on driving leads and conversions, e-commerce experience highly preferred. 
• Proven track record of growing consumer revenue (subscription and / or ecommerce) in an entrepreneurial capacity, in a consumer startup, or with an established digital brand.
• Deep qualitative and technical understanding of email marketing space including best practices and can service as leader on the topic for Forbes.
• Hands-on experience with ESPs and other email analytics and marketing technologies including but not limited to Marketing Cloud, Pardot, Cordial, Looker, Piano, among others.  
• Excellent conversion strategy and execution expertise is a must.
• Experience working with high level stakeholders across the organization to align on priorities and attain buy-in across the company.

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