TikTok LIVE - Campaign Manager - Vietnam

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The LIVE Operations team can't get enough of all things live-streaming. From monetisation strategies and LIVE Gifting to the latest content campaigns and product features designed to help creators grow and thrive on platform, the LIVE Operations team are dedicated to creating and maintaining a fun, safe space for all LIVE users.

As a Campaign Manager, you will be responsible for establishing the campaign strategy and operational methodology to meet business goals.

Responsibilities include but not limited to,
- Create, plan, execute and evaluate goal-driven Live campaigns, focusing on both creators and users
- Understand the hot topic(s) in the local market, work with regional teams to come up with new ideas to engage audiences and Live creators through campaigns and products
- Identify issues and opportunities through in-depth data analysis and present relevant findings to facilitate business decisions and campaign design
- Work cross-functionally with revenue, product and creative teams for campaign and product rollouts
- Help create and monitor revenue growth strategies
- Design metrics and conduct data analysis to measure the effectiveness of initiatives

Qualifications

Minimum Qualifications
1. Bachelor's degree or above.
2. Strong analytical skills and data-driven.

Preferred Qualification
1. 3-5 years of experience in designing and executing revenue campaigns, marketing or partnerships roles in tech & media industry.
2. Candidates who's used to work with, or have the connections with modelling, media, TV, celebrities and live streaming applications are preferred.
3. Strong business acumen in emerging industries.
4. Excellent communications and interpersonal skills, able to work in an international and diverse environment.
5. Creative, able to challenge yourself and think out of the box.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.