TikTok Shop Team Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a TikTok Shop Team Lead in Colombia.

This role offers the opportunity to lead and scale TikTok Shop operations within a fast-growing, remote-first e-commerce ecosystem focused on health and wellness brands. You will be responsible for shaping marketplace strategy, driving revenue growth, and optimizing performance across TikTok Shop and related social commerce channels. Acting as both strategist and hands-on operator, you will lead cross-functional teams spanning content, analytics, creators, and paid media. The role blends performance marketing, influencer collaboration, and marketplace management in a highly dynamic, data-driven environment. You will play a key role in unlocking growth through TikTok’s creator economy, live selling, and platform-native commerce tools. This is a high-impact leadership position where experimentation, agility, and ownership directly translate into business results.

• Define and execute the overall TikTok Shop strategy to drive sales, brand visibility, and marketplace growth across multiple product lines.
• Manage TikTok Shop operations including product listings, promotions, campaign execution, and performance optimization.
• Oversee TikTok Ads campaigns in collaboration with paid media teams to maximize ROAS, traffic, and conversion efficiency.
• Analyze key performance metrics such as GMV, conversion rate, and engagement to continuously refine strategy and execution.
• Lead collaborations with influencers, creators, and affiliates to scale revenue through live selling and content-driven commerce.
• Plan and execute platform-specific campaigns, including seasonal promotions and TikTok-wide events.
• Lead and coordinate a cross-functional team covering content, analytics, operations, and creator partnerships.
• Monitor competitor activity and TikTok commerce trends to identify new growth opportunities and strategic advantages.

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Requirements

• 3+ years of experience in e-commerce, marketplace management, social commerce, or digital retail environments.
• Hands-on experience managing TikTok Shop or similar social commerce platforms.
• Strong understanding of TikTok’s ecosystem, including algorithm behavior, content formats, and creator/influencer dynamics.
• Proven experience working with influencers, affiliates, or creator-led growth programs.
• Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
• Experience in fast-paced, high-ownership environments with strong execution discipline.
• Excellent project management and cross-functional collaboration skills.
• Fluent English communication skills, both written and verbal.
• Comfortable balancing strategic thinking with hands-on operational execution.

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Benefits

• Fully remote work with the freedom to work from anywhere.
• Flexible working hours designed to support personal productivity and work-life balance.
• 25+ paid vacation days annually.
• Home office budget and equipment flexibility (MacBook or Windows setup).
• Health and wellness budget supporting fitness, medical needs, and personal well-being.
• Learning and development support including trainings, courses, and global learning opportunities.
• Opportunity to work in a fast-growing, impact-driven international environment.
• Performance-based achievement bonus and clear career growth opportunities.
• Access to premium health and wellness products from the company portfolio.
• Regular team-building activities, workations, and global team experiences.