TikTok Social Commerce Manager

Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally. Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company boasts a team of over 200 professionals spanning six continents. Our reputation as the most awarded performance marketing agency speaks to our industry-leading results. ​ From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth. We leverage 17+ years of relationship management expertise and data-driven capabilities to transform businesses.

Join our team as a TikTok Shop Social Commerce Manager and lead dynamic affiliate marketing campaigns that drive sales and brand growth. In this role, you’ll recruit and manage influencers, optimize TikTok Shop affiliate strategies, and analyze performance to achieve exceptional results. We’re looking for candidates with 5+ years of experience in affiliate marketing, a deep understanding of TikTok’s affiliate platform, and a passion for innovation in social commerce. If you’re a results-driven marketer ready to shape the future of TikTok campaigns, apply now!

LOCATION:

Canada and US locations will be considered except for the following US States: Washington, California, Nevada, Massachusetts, New Jersey, New York, Colorado Connecticut, Maryland, and Rhode Island.

• Reports to: Director, Influencer Services

RESPONSIBILITIES: 

• Affiliate Program Strategy: Design and execute affiliate marketing strategies tailored to each client’s TikTok presence, objectives, and target audience to increase brand awareness and sales.
• Affiliate Recruitment & Management: Identify, recruit, and onboard new affiliates and influencers across varied niches and demographics for multiple clients.
• Relationship Management: Develop strong, lasting relationships with affiliates, providing them with the support, resources, and content they need to be successful across client campaigns.
• Platform Navigation & Optimization: Utilize and easily navigate the TikTok Shop affiliate interface to manage listings, track performance, adjust incentives, and support affiliates in real-time. Maintain a deep familiarity with TikTok’s affiliate dashboard and tools to enhance campaign efficiency and results.
• Campaign Coordination: Work closely with clients' marketing and creative teams to develop campaign briefs, and campaign content that align with client goals.
• Performance Tracking & Optimization: Monitor and analyze affiliate performance, using key metrics to optimize campaigns and identify areas for improvement across client programs.
• Quality Assurance & Compliance: Ensure all affiliate activities adhere to each client’s brand guidelines and TikTok policies, conducting regular checks on affiliate content for quality and brand alignment.
• Incentive & Commission Structures: Develop and manage performance-based incentives such as commissions, bonuses, and exclusive opportunities tailored to each client’s affiliate program.
• Market & Trend Research: Stay informed on TikTok trends, best practices in affiliate marketing, and competitor activities, leveraging insights to keep affiliate programs competitive and relevant.
• Reporting: Generate detailed reports on affiliate performance across clients, highlighting trends, successes, and recommendations for program improvements. Present insights to account managers and client stakeholders.

Requirements: 

• Experience: 5+ years in affiliate marketing, influencer management, or social commerce, ideally within an agency setting or managing multiple clients.
• Platform Proficiency: High level of familiarity with the TikTok Shop affiliate interface, including managing affiliate listings, tracking analytics, and optimizing content. A quick learner with the ability to navigate updates and new features on TikTok’s affiliate platform.
• Analytical Skills: Proficiency in using TikTok’s analytics tools and third-party platforms to track and measure affiliate performance and make data-driven decisions.
• Strong Communicator: Excellent written and verbal communication skills to effectively support affiliates and align campaigns with diverse client brands.
• Sales & Goal-Oriented: Demonstrated success in affiliate management, with a results-driven approach focused on meeting or exceeding client sales targets.
• Problem Solver: Able to quickly address and resolve issues within the affiliate platform, ensuring smooth program operations and a positive experience for affiliates.
• Preferred Skills: Experience with managing TikTok Shop affiliate programs.

What's in it for you?

• Hybrid work. Remote work options are available outside of head office locations 
• Flexible work hours 
• Summer Fridays 
• Insurance coverage with cost incentives 
• Paid parental leave benefits
• Advancement opportunities
• Ongoing training and development opportunities 
• Opportunities to travel
• 401K contribution matching plan after 6 months 
• Company sponsored events