Top Account Field Marketing Professional

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

• Engage with geography based sales and marketing teams to implement and develop programs and engagement efforts to drive new growth at top accounts.
• Responsibilities include being the ‘go to’ partner for geo field marketing to co-create account relevant marketing plans activate engagement experiences and drive relationship management at c-suite roles.
• You will develop client engagement assets design experiences and scalable programs and partner with geo field marketing to activate these assets experiences and programs.
• You will drive focus on business domain role and/or business use case.
• You assess business performance and marketing impact relative to generating new contacts driving repeat engagement and improving revenue yield where we direct focus.

This is a Hybrid role attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise

• Digital and social marketing experience
• 5+ years marketing experience in B2B technology arena
• Strategic business planning acumen
• Analytics and insight-based decision making
• Narrative development and communications

Preferred Technical and Professional Expertise

• Sales management and go-to-market understanding
• Strong presentation and executive level communication
• Multi-disciplinary collaboration agile work approach

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