Topo Chico Field Marketing Manager - Austin

The Agency:

Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.

Job Summary:

As a Field Marketing Manager, you will play a vital role in expanding the Topo Chico brand in your assigned territory. You will lead a team of Field Marketers to execute exciting events, engaging samplings, and strategic retail merchandising initiatives. Working closely with the Regional Marketing Manager and the Account Director, you will identify opportunities to grow the brand and bring it to new audiences. While this position is based in your assigned territory, you may occasionally travel outside of it to meet business needs. Join our team and help us bring Topo Chico brand to life in your market! 

At Topo Chico, we are also passionate about supporting the local culture and fostering creativity in the communities we serve. As a Field Marketing Manager, we are looking for someone who shares this same passion and has a deep love for the local culture. You will have the opportunity to work closely with the community, build relationships, and bring the Topo Chico brand to life in exciting and engaging ways. We believe that by supporting the local culture, we can create truly authentic experiences that resonate with our consumers and help us to grow our brand. So if you have a strong desire to support creativity and a love for the local culture, we want you on our team!

Primary Responsibilities/Activities:

• Developing and implementing a strategy for reaching consumers, along with promoting the Topo Chico brand in the marketplace.
• Give the Topo Chico brand an authentic local voice.
• A deep love of the local culture and desire to support creativity community.
• Work closely with the RMM to establish weekly priorities and area of focus.
• Elevate local community relationships and build Topo Chico brand love.
• Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plans
• Guiding the strategy, planning, scheduling, and execution of events, occasion sampling, seeding and sales support activities
• Recruiting, training, and leading a Field Marketing team of within your assigned market
• Administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management
• Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities
• Identify opportunities & propose strategic initiatives & event participation to the Regional Marketing Manager based on understanding of local market trends
• Acting as the spokesperson for our brands with high energy and strong people skills
• Be a product expert, interacting with & educating consumers at scheduled sampling opportunities & events.
• Ensuring execution of all branding, display, product integration, and activation elements at events
• Partnering with brand Project Manager for Social Media Manager(s) and Community Marketing Lead, and your Brand Ambassador team(s) to plan, execute, and deliver high quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global level
• Act as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.
• Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly others
• Monitor, measure, and report on your team’s effectiveness including monthly recaps
• Overseeing accurate reporting in our CRM tool (Repsly)
• Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediately
• Manage inventory of marketing materials including shipping and storage
• Maintain product training goals and certifications
• Manage and track budget, corporate credit card and expenses

Minimum Requirements:

• Deep love and understanding of the local market. 
• 3+ years’ experience in Field Marketing
• Proven experience in managing teams
• Must be available to work varied days and hours (potentially nights and weekends)
• Must be able to operate a motor vehicle and be insurable under our company’s policy
• A strong understanding of our brand(s) visual and content aesthetics, audience, voice, and tone
• Proficiency in Google Drive, and Gmail applications.
• Proficiency in Microsoft Word, Excel, and Outlook
• The ability to thrive in a dynamic, fast-paced environment under tight deadlines
• Excellent problem-solving skills
• Great initiative, organization, and adaptability skills
• Strong organizational skills
• Strong written and verbal communication skills
• Demonstrated success in executing logistical details, to include best practices, customer and employee needs, and short and long-term strategic plans
• Valid Driver's License, current vehicle liability insurance, and driving record within Company’s MVR policy guidelines
• Ability to carry 50lbs+ and meet physical demands of the job

Additional Comments: 

• Collaboration: Demonstrates ability to work on projects with cross-functional teams to meet consensus goals.
• Accountability: Works autonomously and delivers against necessary company needs.
• Entrepreneurial Spirit: Thinks constantly about creating innovative, non-traditional ways to improve.
• Professional Demeanor: Timely for all meetings, well dressed, always practices responsible social habits, and prepares for meetings in advance.
• Planning and Implementation: Demonstrates ability to independently plan and implement company procedures that have been developed internally.
• Communication: Meets the Green House standards of communication, with the ability to manage the flow and output of communication with the entire company workforce, vendors, third parties, clients, cultivators, and partners.

Position Financials (Annual): 

• Salary Range: $70-80K
• Bonus: 10% based on KPI execution
• Auto Allowance: $56/month
• Comm Allowance: $150/month
• Employee Wellness: $50/month