Trade and Retail Marketing Manager Benelux

As we continue to grow, we are excited to add a Trade and retail marketing Manager to our global team, position based in the Netherlands (Remote). 

OVERVIEW:

• Lead and define with EU Marketing Team and Trade & retail Senior Marketing Manager a winning strategy for our retail and digital channel for Benelux.
• Lead the strategy to execute and showcase our products and our key messages in store and online  
• The Retail & Trade Marketing Manager will be responsible for driving brand awareness through B2B marketing activity, both online and offline, as well as the management of all trading events across Benelux.
• Digital skills are key and ability to develop some merchandising solution in store as well.
• Guided by the marketing strategy and retail partner activation plans you will play an integral role in shaping these activations plans with our Sales team and providing inspirational, on brand and clear content in line with the consumer shopper journey.

A largely collaborative role, working closely with the Category Marketing Managers, the D2C team and Sales team in driving activity to support new product launches, key campaigns and overall increasing brand awareness, whilst educating the consumer on our vast range of products. The ideal candidate for this role is very much a ‘people person’, with strong communication skills and in developing & building relationships with those within the business and with external partners, agencies & suppliers.

Here are some of the EXCITING things you’ll get to do:

With a deep understanding of both brands, the market and consumer behavior the Trade Marketing & Retail Manager will increase brand and product visibility in stores and online through:

• Evolving the trade marketing asset toolkit
• Creation and proposing of new, innovative promotional and product display ideas from briefing through to execution
• Ensuring all content is clear, consistent and on brand across all B2B consumer touchpoints
• Providing merchandising guidance
• Planning of regular meetings with the Sales team and retailer partners
• Management of all trade events and conferences, in the lead up to and during
• In this role you have a unique opportunity to develop the right products for the Benelux market and to make very successful the Shark & Ninja product.
• The potential of development is huge

ATTRIBUTES & SKILLS:

• Fluent Dutch and English 
• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of Trade or Retail / Marketing Management experience
• Decisive and action oriented.
• Proven ability to work with multiple agencies and suppliers
• Proven leadership and influencing abilities.
• Strong presentation, written and verbal communication skills
• Experience in a trade marketing management role.
• Data analysis skills.
• Ability to use Microsoft applications.
• Exceptional communication and interpersonal skills.
• Ability to think creatively and develop innovative solutions.
• Evidence of good attention to detail.