Trade Category Lead Drinks

Job Description
About the Position
We have an exciting opportunity for a driven Trade Category Lead (TCL) to join our Benelux Business Unit, based in Amsterdam. In this role, you'll work alongside a team of ambitious, performance-driven professionals. As TCL, you are responsible for setting and implementing the optimal category management strategy for Drinks. Reporting directly to the Commercial Category Lead, you'll collaborate closely with senior team members across the Business Unit.
You'll be the driving force behind the commercial strategy for your category, leveraging market, shopper, and customer insights to identify growth opportunities and enhance category performance. Acting as an objective, strategic partner for our retailers and internal teams-including marketing, sales, finance, and procurement-you'll play a pivotal role in supporting business growth and customer success.
In brief, you take ownership of;

• Driving category growth for Kraft Heinz within the Drinks segment by defining impactful commercial strategies and executing channel-specific price and packaging differentiation.
• Analyzing market, shopper, and customer insights to identify growth opportunities and guide data-driven decision-making across the category.
• Acting as a trusted partner and category expert, providing strategic guidance to retailers and internal stakeholders to support mutual success.
• Collaborating with Sales, Marketing, and CDM to build and execute commercial plans for NPD, setting cost, margin, and distribution targets by customer and channel.
• Partnering with Sales, Finance, and Supply teams to build accurate forecasts that incorporate customer segmentation insights, sell-out and sell-in data, and market stock levels.
• Coaching and developing category team capabilities to ensure expertise and a strong impact across the business.

Qualifications
Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.
Hard Skills

• Minimal bachelor's degree
• Proficient in Dutch and English
• At least 5 years of relevant work experience, preferably in consulting, business analyses, sales, marketing, category, trade marketing or similar roles
• Experience within the FMCG industry is a plus

Professional Attributes
Interpersonal Skills - At Kraft Heinz, people are easily exposed to senior management, no matter the level. Therefore, excellent communication skills to deal with all kinds of different collaborators is important.
Confident / Ability to give pushback - We value people who are not easily thrown off their game, not even when getting resistance.
Ability to Simplify - We like to keep it simple. And to implement fast. Simplifications skills are highly appreciated, when providing simple solutions dealing with sophisticated challenges.
Commercial Sense - Always seeking for opportunities to expand the business and build more savings, while over delivering your targets.
Analytical - We're a very data driven company. You know how to translate complex data into a simple solution with an analytical approach.
What we offer you

• An ambitious employer; we only want the best for you.
• A fast career track like only few other companies can match.
• A competitive salary and excellent bonus structure (above market); at Kraft Heinz we strongly believe and live by ownership and meritocracy.
• A hybrid working model; because we believe the future of work is based on a modern, adaptable, and agile workplace culture. Work 3 days from our office in Amsterdam and 2 days from home with an additional 20 days per year to work from anywhere you want.
• Additional benefits such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program and Supplemental Health Insurance.
• A wide range of discounts with Kraft Heinz' partnerships on fashion, electronics, travel and many more.
• Last but not least; there is always room for new insights. If you have an idea, please let us know, and we can set it in action!

Our Hiring Process
After the application and CV screening, you are invited to complete our Cognitive Assessment and will have an introductory telephone call with the Talent Acquisition Team. If positive, you will interview with:
1. Commercial Category Lead Drinks and Brunch and HR Business Partner
2. Category Director Benelux and Cross-functional Interviewer
All positive? Job offer!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.