Trade Marketing Associate - Southern California

11 years from our humble beginnings as the founders of Fruitridge Health & Wellness in Sacramento, Connected now maintains a portfolio of proprietary top-shelf cannabis genetics cultivated in state-of-the-art grow facilities. We are proud to be the largest grower of premium flower in California.  

With three retail doors in California, recent expansion into Arizona and national expansion plans in motion, we operate one of the fastest growing, vertically integrated cannabis companies in the country.   

Our mission has remained the same since day one: To breed, grow and sell the best cannabis in the world.  This commitment to deliver at the absolute pinnacle comes to life in the standards we hold our product, our people, and our partners to every day.  

Proprietary genetics cultivated with cutting-edge technology and over 100 years of combined plant cultivation experience has earned our flower the highest wholesale price in any major legal market. Our continued curiosity can be traced back to an early obsession with R&D that poured resources into what is now one of the most advanced cannabis breeding programs in the world. 

In 2017, we welcomed Alien Labs to the Connected family; a partnership built on the foundation of like-minded quality standards and the desire to raise those standards across the industry.

Today, a new emphasis on elevated experiences will ride in tandem with geographical and menu expansion on the fast paced and thrilling road ahead for the entire Connected family of brands.

We're looking for a highly motivated Marketing Associate with a passion for the cannabis industry to support our Trade Marketing operations in Southern California. This role's primary focus will support the Connected and Alien Labs Trade Marketing operations to ensure a positive experience for customers at top dispensaries. 

You will collaborate with internal teams to develop and execute marketing tactics that support the overall business objectives across our retailer network. You will also track and analyze performance metrics,  generate reports, and identify opportunities to drive growth and increase sales through our Trade Marketing activities.

The ideal candidate will have experience in Trade and Retail marketing, exceptional proven project management skills, product merchandising,  and a strong understanding of the cannabis industry. If you are a creative, data-driven, and results-oriented marketer with a passion for cannabis, we would love to hear from you!

• Build and maintain strong relationships with top dispensaries in your assigned region, understanding their needs and working with the Sales and Marketing team to develop account specific plans to drive growth. 
• Work with HQ Marketing Team to develop and execute a new world-class hybrid (in-store and online) budtender training and appreciation program.  
• Support the Connected Marketing team in identifying and executing in-store growth opportunities and marketing activations. 
• Maximize in-store visibility through displays, signage, and best in class product merchandising. 
• Support the Connected sales team with dispensary communication and Connected Launch Key Performance Indicators (KPIs).
• Provide real time competitive intelligence to HQ staff by observing market trends, budtender feedback, and consumer buying habits. 
• Work with HQ staff on the management and deployment of branded SWAG across your region. 
• Organize and manage the day-to-day operations related to in-store takeovers, pop-up shops, trade shows and other events to promote our brands and products.

• 1-2 years of experience in Trade Marketing, preferably in the Cannabis industry.
• Strong understanding of the cannabis retail landscape across California. 
• Excellent communication and interpersonal skills, with proven success building and maintaining relationships with trade partners.
• Ability to analyze market trends and consumer behavior and recommend new and effective trade marketing tactics.
• Ability to work independently & self manage, prioritize tasks and meet deadlines in a fast-paced environment.
• Proficient in Microsoft Office, G-suite, Slack and experience with marketing automation tools is a plus.
• Extremely organized with a keen attention to detail, quick responder, able to multitask.
• Experience building out trade marketing processes and programs. 
• Experience working cross functionally with Marketing and Sales departments.
• Working understanding of sales tactics and performance indicators. 
• 21 years & older

• Compensation

  The hourly pay range for this position in the selected region is: $21.00- $27.00. Exact compensation may vary based on skills, experience, and location.

Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.  

• Competitive Pay
• 401 (k), Medical, Dental, Vision, Employee Assistance Program
• PTO, Flexible Schedules, Work-Life Balance
• Career Growth and Internal Advancement Opportunities
• Chance to work in an exciting new start-up industry with awesome people!