Trade Marketing Lead

TRADE PROGRAMS

Kitchen Design Contest

• Own, manage and run the SZWC Kitchen Design Contest
• Oversee the three phases of the program

o Phase 1 - Contest start and solicit entries

o Phase 2 - Judging & Summit Gala

o Phase 3 - Post Summit & Gala

• Recruit new judges when applicable
• Lead search for Summit & Gala locations

Trade Associations

• Main contact for corporate sponsored trade associations including regular check-ins, looking for paid and earned opportunities, maximize opportunities included in our sponsorships, and managing annual reviews of association relevancy

• Connect with the distributor trade reps to pulse check their engagement and feedback around the local chapters

CEUs

• Develop 2-3 Courses a year
• Manage and monitor CEU events
• Manage all CEU renewals
• Develop and manage distributor trade advisory group

Events & Tradeshows:

• Planning and executing various trade events and trade shows

Trade Communications

• Facilitate, plan and improve Bi-monthly trade calls, as well as define/refine communication cadence
• Input on sales memos that impact trade reps
• Develop and maintain new trade programs. Lead trade efforts of all Marcom planning, i.e., product launch, brand campaign, email nurture
• In market visits with trade reps

Trade Support

• Develop new, trade, in-market support
• Provide direction for trade support on our website, including Reveal, Brochure Builder, and Product Specifications

Team Management

• Manage and provide work direction for 1-3 direct reports (FTEs, contractors, temps, or interns)
• Facilitate target and goal setting for individual team members with guidance from CBM. Provide ongoing feedback along with mid-year and annual reviews.