Trade Marketing Manager

Marketing

Permanent

Job Description

1. DISPLAYS DESIGN, PRODUCTION, INSTALLATION
 You will be responsible for designing new attractive retail displays and updating current ones with the goal 
of providing an excellent in-store experience and driving sales. You might be supported in this task by external 
agencies therefore you need to be able make proper briefings, give feedbacks and monitor progress until 
completion;
 You will need to ensure compliance of those displays with company brand and retail guidelines as well as its 
consistency across multiple store locations. That will require working closely with regional team, following company 
processes and obtaining approvals when necessary;
 You need to be able to liaise with other stakeholders, including marketing & sales colleagues within Electrolux as 
well as marketing & retail executives on trade partner side, in order to get approval of the final designs and align on 
the implementation timeline;
 Supervising production and installation process as well as contractors involved will be part of your daily job. You 
will be accountable for ensuring timely and qualitative execution within given budget;
2. POSM MATERIALS PLANNING & PRODUCTION
 Electrolux offers wide variety of products in several categories. Proper in-store communication of our products 
benefits is key to improve consumer experience and drive sales. In your role you will be working closely with your 
colleagues from 360 Marketing team to understand all POSMs available and planned 
(i.e. stickers, wobblers, toppers, leaflets, catalogues and other product & promotional information);
 You will be expected to plan appropriate quantities of all those materials based on number of stores, display 
presence and trade partner agreements in order to secure its availability on time and optimize production costs;
 You will need to identify the most appropriate printer / manufacturer for the job, based on a balance of 
competitiveness, quality and service, following company procurement procedures;
 You have to be able to manage printer proof / mock up approval process including reviewing the proof / mock up to 
ensure colour, layout, size, material etc. are as per approved artwork;
3. MERCHANDISING
 You will be responsible for ensuring that all produced POSMs are being displayed in the stores in a proper way and 
on time. To make it happen you need to be able to define optimized POSM distribution model (i.e. using external 
merchandisers, internal company resources) and define tracking and reporting scheme;
 Creating merchandising plans & guidelines as well as team briefings will be part of your daily work;
 You will be expected to track the progress, report, drive and own in-store KPIs (such us merchandising index, star 
product compliance index);
From time to time, you will be tasked to oversee the completion of a project or be given temporary additional role/s to 
stretch your capabilities for growth and development within Electrolux. 
In this role, you will be dealing with Electrolux’ internal and external customers. You should also be confident in dealing 
with leaders both from a country level and region perspective. 
In Electrolux, we encourage open communication at all levels and put emphasis on dealing with our customers as well as 
colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be 
required to travel both domestic and international