Trade Marketing Manager- Chain Accounts

TRADE MARKETING MANAGER, CHAIN ACCOUNTS 

at BeatBox Beverages

Remote 

About BeatBox

WE DEVELOP INNOVATIVE BEVERAGE BRANDS FOR THE NEXT GENERATION OF DRINKERS. 

BeatBox is the "Original Party Punch", offering fun & nostalgic flavors in a sustainable & resealable package. With a deep passion for live music, our community of super fans, and creating fun, BeatBox has become the brand that’s bringing the party to the alcohol industry.

The journey began in 2012 in the live music capital of the world, Austin, TX, and the energy was contagious. So much so, that BeatBox was able to secure the largest investment in SharkTank history from Mark Cuban who, “invested in BeatBox because at heart I'm a 25 year old and saw that this is going to be a party phenomenon.”

BeatBox quickly built a team of beverage leaders helping to define a new category of "Party Punch." BeatBox has an impressive roster of famous investors in music and entertainment, including Mark Cuban, Rob Dyrdek, Party Favor, Louis The Child, Good Times Ahead, and many more.

Today, BeatBox has become one of the fastest growing brands in the alcohol industry and the drink of choice for Millennial and Gen Z drinkers. Its passion for music, and connection to its consumers, has also made it the fastest growing and most engaged alcohol brand on social media. Like Mark said, this is a company that sells fun, and if anyone ever asks what this brand is all about, tell them that "BeatBox Brings the Party!"

About the Role

The Trade Marketing Manager will activate, execute, and accelerate strategic deployment of marketing strategy in the field for chain accounts. This role will work collaboratively with chain sales team members to build capacity and programming which amplifies existing success and opens new opportunities while connecting marketing team members to real-time intelligence from the field. 

The Trade Marketing Manager will be driven to develop strategies to improve brand adoption and product velocity in a variety of channels including trade shows, distribution, retail, and consumer activations.

Responsibilities

• This role will be responsible for working with internal vendors - Sales and Marketing teams -  to ensure all needed program materials and assets are produced on time, on budget, and executed successfully
• Assist in development of trade programs as a part of the BeatBox brand, as well as product specific promotional programs
• Develop merchandising toolbox and programs specific to chain
• Develop chain trade calendars and asset forecasts for East and West Teams
• Assist in management and ordering for trade shows
• Develop programs that will drive sell out volume with clear KPIs set that can be tracked and measured in markets
• Determine best in class execution standards as well as test & learn programs & activities
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory 
• Assist chain account teams with customer specific decks and provide strategies and sales pitches to align with brand and trade standards.
• Provide brand positioning strategies and develop go to market initiatives from the drawing board to national launch execution.
• Socialize key learnings, insights and feedback from field visits across Trade and Sales teams
• Assist in communication/logistics with third party suppliers, vendors, and service providers
• Conduct frequent market visits & ride alongs with sales and solicits feedback on POSM performance and suggestions for improvement
• Manage and submit purchase requests/POs, track and report on final spends against budgets
• Ensure all milestones are met and tracked; during campaign creation and execution
• Work closely with internal brand creative and design team to ensure all assets are print-ready for production to ensure timely delivery of materials
• Manage and track media types by market and socialize cross-functionally new innovations by market  
• Assist with monthly tracking and reporting of retail fixture deployment, installation, and inventory by location and chain

Qualifications

• 3-5 years of relevant experience ideally in alcoholic beverage or another highly regulated field 
• Computer literate (Word, Excel, PowerPoint, Outlook). Knowledge of web publishing tools and familiarity with integrating various technologies to support marketing efforts.
• Experience with analyzing consumption reports such as the Nielsen report a plus
• Experience with large format/grocery/club alcohol trade marketing strongly preferred
• Project management software tool such as Smartsheet is a plus
• Data Driven Printing experience a plus
• Strong Excel skills including the ability to build pivot tables
• Strong comprehension of various materials, print processes, manufacturing, and logistics
• Willingness to travel up to 25%
• Strong communication skills including oral and written
•  Exceptional organizational skills, able to manage multiple projects and contacts
• Responsive, creative, flexible
• Excellent interpersonal skills you’re a problem solver who knows the right ways to gain consensus on timelines/ schedules and project details

EDUCATION

• Bachelor’s Degree or equivalent experience required