Trade Marketing Manager Res

​Bachelor or Master degree in Business with strong experience​

in Marketing strategic– preferably international scope​

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- Solid marketing experience within a larger organization ​

- Strong experience in working in cross functional teams with multiple stakeholders ​

- Confident in developing and implementing marketing plans and activities​

- Proven project management experience – used to working towards multiple, tight deadlines simultaneously ​

- Proven ability to support business initiatives and development through marketing activation

Key Activities:

Drive the planning and delivery of channel marketing activations for all local residential channel partners such as dealer, specialist retail etc.

Drive the preparation of annual local promotion calendar for residential products including the development of promotional offers in close collaboration with local sales team

Develop material and content for all channel partners and points of conversion (based on centrally set templates and content guidelines) such as (but not limited to): instore material, price[1]information, catalogues, campaign material, promotional material etc.

Secure translations and local adaptations/localization for centrally produced assets

Support the delivery of content toolkits for both online and offline material to channel partners, working to secure excellent visibility at all channel partner touchpoints such as instore, websites, catalogues and social media

Support training of channel partners in both offline and online marketing execution to maximize impact of all marketing activations

Work closely with the local sales teams to support the identification of new channel opportunities and activations

Be first point of contact for local channel partners in all marketing related topics