US B2B Brand Marketing Director

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Fanatics, Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 Billion. We are expanding rapidly and globally – operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With roughly 50% annual growth and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

Rokt is looking for an experienced, strategic, collaborative, and proactive B2B (B2B tech experience required) Brand Marketing leader to join our Marketing Team. The Brand Marketing Director will focus on designing, developing, and implementing marketing programs to accelerate brand awareness, support Rokt’s pipeline growth and elevate our client experience. Impeccable communication skills is a must for this role along with strong project management skills, being detail oriented and deadline driven with a creative mind. This candidate will be Rokt’s brand marketing expert, with a focus on growing awareness for the brand and increasing consideration of Rokt’s products.

Responsibilities

The success of this role will be measured by Rokt’s brand strength being able to be linked to new revenue, i.e closing of key deals in the pipeline.

• Responsible for marketing strategy across all brand touch points to grow awareness and relevancy; as well as customer acquisition and customer retention
• Thought leadership/execution in developing short and long term strategic roadmaps for brand marketing and sponsorship projects
• Creation and implementation of brand experiences in digital and direct channels that engage clients and excite prospects.
• Partner with the business development and customers success team to create bespoke strategies to build and optimize key prospect and client relationships
• Partner with internal brand stakeholders to align 360 brand communication, management, and strategies with the Global team.
• Analytical & data driven to determine gaps and opportunities
• Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, etc. that effectively reach our target audiences
• Manage and grow brand activations including key sponsorships and events ensuring that Rokt remains highly visible and relevant to our key target audience
• Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
• Oversee the production and distribution of all marketing materials from regions to the US and vice-versa
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional marketing initiatives
• Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget

Requirements

• 7-10 years of experience in B2B tech brand marketing
• Portray a keen interest and ability to push the boundaries in brand marketing by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivated and foster talent
• Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
• Digitally savvy, with marketing knowledge across media – digital, social, print, OOH.
• Experience working with agency partners and collaborating with internal teams globally and across business groups.
• Some travel may be required

Benefits

• Force for Good. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars as well as anyone else who will be onsite at the Rokt NYC office – clients, contractors, vendors, and suppliers – to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high-performing, high-velocity culture - we only want the brightest and the best.
• Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - New York, Sydney, London, Singapore, Tokyo.
• We believe we are better together. We spend most of our time in the office (most teams are 4 days a week - please note: this is subject to change based on the needs of the business and some support roles still require a full-time presence). One week per quarter, you also have the flexibility to work from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $185,000 - $205,000/ year + equity + (great) benefits!

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