US Digital Marketing Associate II

JOB OVERVIEW:

This position is responsible for digital marketing activities associated with our Merchandise, Special Markets, and Equipment groups. The Digital Marketing Associate II will act as a subject matter expert in the digital marketing space. They will coordinate activities requested by the Category and Growth teams as well as with suppliers to drive customer revenue sales expectations.

KEY RESPONSIBILITIES:

• Develop and execute web marketing activities agreed to by supplier partners for all divisions (merchandise, equipment and special markets). This includes banner ads, story page ads, featured ads, search word ads, web icons, etc.
• Analyze ad performance using Google Analytics and other internal tools.
• Recommend adjustments to new and in-flight ad campaigns to optimize performance.
• Works closely with the Category and Growth teams to execute web marketing activities determined to drive incremental sales growth for the division
• Consistent communication with supplier partners and execution of their marketing activities on the Henry Schein family of websites.
• Responsible for providing regular reporting to the Category and Growth teams to deliver insights about performance based on agreed upon KPIs.
• Recommends, implements and monitors digital marketing tactics and metrics used to expand/enhance web presence, user traffic/experience, and brand equity to drive customer value ultimately improving ecommerce ordering
• Partner with Growth team to develop an automated, on-site product recommendation strategy.

SPECIFIC KNOWLEDGE & SKILLS:

• Exceptional understanding of the job expectations and ability to apply knowledge and skills to meet sales objectives created by the division.
• Foundational knowledge of modern digital marketing tactics including on-site advertising, product recommendations, and user experience optimization.
• Ability to complete tasks to meet deadline expectations working with various groups within the organization.
• Ability to analyze and report results in a clear, comprehensive manner using Google Analytics and other analytics tools.
• Basic understanding of ecommerce and on-site advertising best practices.

GENERAL SKILLS & COMPETENCIES:

• General proficiency with tools, systems, and procedures
• Basic planning/organizational skills and techniques
• Basic analysis and problem solving skills
• Basic verbal and written communication skills

MINIMUM WORK EXPERIENCE:

Typically 1 to 3 years of related professional experience.

PREFERRED EDUCATION:

Typically a Bachelor's Degree or global equivalent in related discipline.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $46,080- $80,640 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers