US Only Job Description Template
Job Description
The team:
Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams (often deliberately delivering projects as mini teams or co-leads of two), giving back together, and making things as simple as possible.
The role:
We're looking for someone who loves products and wants to spend their time thinking about, talking about, and working on positioning them. In this role, you'll be a senior member of the platform product marketing team, reporting to the VP of Product Marketing. You will partner with our platform product leads and lead our product positioning and go-to-market strategy for capabilities at the heart of Celonis' platform: our process mining engine, data connectors, automation, and machine learning.
You'll work hand in hand with our product teams, our go-to-market teams - think sales and presales - and our marketing team.
The work you'll do:
Product positioning - and its accuracy, resonance, and adoption both internally and externally - significantly shapes the success of a product and the company as a whole.
With that in mind, product marketing at Celonis is focused on four pillars: defining and executing product positioning, messaging, and launches, enabling and supporting the go-to-market and marketing teams, informing product strategy, and driving product adoption and success.
Each product marketer owns these workstreams for their own product areas, working in close partnership with their product managers and the go-to-market teams. Each product marketer is the CMO of their product domain.
Responsibilities:
- Master the market for your product area through sales engagement, market research and competitive intelligence
- Collaborate with the product management team to strategize and launch new products and drive ongoing adoption
Develop a deep understanding of your buyers and influencers - know how they buy and their buying criteria - Develop product positioning and messaging that differentiates your product and can be scaled globally
Develop clear, compelling, and resonant pitch decks, demos, keynotes, and event sessions for your target audience - Be the expert on how your product best represents the capabilities of the Celonis platform
- Know your products' value proposition and competition and coach customer facing teams on how to outmaneuver them
- Collaborate with sales, value engineering, product, and partner teams to define the go-to-market approach and drive optimal execution in collaboration with the entire organization
- Work closely with the demand generation team to develop campaigns that drive pipeline
- Collaborate with the content marketing team to develop content to drive demand in the market (solution briefs, white papers, blogs, videos, third party articles, etc.)
- Be a thought leader for your specific solution, participating in events, social media, press, and industry analyst engagements.
Ideal Requirements:
- 8+ years of experience working in software product management, presales, or product marketing
- BA/BS degree is required; MBA is a plus
- Intellectual curiosity with an innate desire to learn and master market dynamics, customer stories, and competitive advantage
- Excited about technical concepts and comfortable speaking with CIOs and IT audiences about their requirements
- Superb public speaking, presentation, and communication skills
- Comfortable moving easily between discussing ideas at a conceptual level and executing with strong attention to detail
- Highly logical and analytical, with an enthusiasm for connecting dots between ideas
- Proactive, with strong ownership of all the workstreams you touch
- Agile and team-oriented, ability to give and receive feedback, change tack, and collaborate with a team to achieve a goal
- A bias towards action and delivering measurable results with a consistent track record of successful projects
Explore More
Date Posted
05/06/2023
Views
23
Similar Jobs
Staff Editor, Current Events - Dotdash Meredith
Views in the last 30 days - 0
The Staff Editor role involves coordinating crossplatform content across multiple verticals managing daily and breaking news and writingediting storie...
View DetailsSoftware Engineering Lead - Dotdash Meredith
Views in the last 30 days - 0
Dotdash Meredith is seeking a skilled Engineering Lead for a missioncritical role in designing and scaling their nextgeneration publishing platform Th...
View DetailsBusiness Account Executive - Spectrum
Views in the last 30 days - 0
The Business Account Executive role involves selling primary and ancillary communications solutions to small and mediumsized businesses within a speci...
View DetailsAWS Alliance Driver, Director - PwC
Views in the last 30 days - 0
The text describes a role for an AWS Alliance Director at PwC The individual will lead the AWS Alliance across various sectors focusing on the overall...
View DetailsPrincipal Product Marketing Manager - Rokt
Views in the last 30 days - 0
mParticle by Rokt a leading customer data platform is seeking a Principal Product Marketing Manager The role involves driving market leadership creati...
View DetailsEnterprise Customer Success Manager - Rokt
Views in the last 30 days - 0
mParticle by Rokt a leading customer data platform is seeking an Enterprise Customer Success Manager The role involves serving as a trusted consultant...
View Details