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Celonis · New York City, NY

Company

Celonis

Location

New York City, NY

Type

Full Time

Job Description

We're Celonis, the global leader in execution management and process mining technology, and one of the 50 most valuable private companies in the world. We believe that every company can unlock its full potential by improving the performance of their core business processes.
The team:
Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams (often deliberately delivering projects as mini teams or co-leads of two), giving back together, and making things as simple as possible.
The role:
We're looking for someone who loves products and wants to spend their time thinking about, talking about, and working on positioning them. In this role, you'll be a senior member of the platform product marketing team, reporting to the VP of Product Marketing. You will partner with our platform product leads and lead our product positioning and go-to-market strategy for capabilities at the heart of Celonis' platform: our process mining engine, data connectors, automation, and machine learning.
You'll work hand in hand with our product teams, our go-to-market teams - think sales and presales - and our marketing team.
The work you'll do:
Product positioning - and its accuracy, resonance, and adoption both internally and externally - significantly shapes the success of a product and the company as a whole.
With that in mind, product marketing at Celonis is focused on four pillars: defining and executing product positioning, messaging, and launches, enabling and supporting the go-to-market and marketing teams, informing product strategy, and driving product adoption and success.
Each product marketer owns these workstreams for their own product areas, working in close partnership with their product managers and the go-to-market teams. Each product marketer is the CMO of their product domain.
Responsibilities:
  • Master the market for your product area through sales engagement, market research and competitive intelligence
  • Collaborate with the product management team to strategize and launch new products and drive ongoing adoption
    Develop a deep understanding of your buyers and influencers - know how they buy and their buying criteria
  • Develop product positioning and messaging that differentiates your product and can be scaled globally
    Develop clear, compelling, and resonant pitch decks, demos, keynotes, and event sessions for your target audience
  • Be the expert on how your product best represents the capabilities of the Celonis platform
  • Know your products' value proposition and competition and coach customer facing teams on how to outmaneuver them
  • Collaborate with sales, value engineering, product, and partner teams to define the go-to-market approach and drive optimal execution in collaboration with the entire organization
  • Work closely with the demand generation team to develop campaigns that drive pipeline
  • Collaborate with the content marketing team to develop content to drive demand in the market (solution briefs, white papers, blogs, videos, third party articles, etc.)
  • Be a thought leader for your specific solution, participating in events, social media, press, and industry analyst engagements.

Ideal Requirements:
  • 8+ years of experience working in software product management, presales, or product marketing
  • BA/BS degree is required; MBA is a plus
  • Intellectual curiosity with an innate desire to learn and master market dynamics, customer stories, and competitive advantage
  • Excited about technical concepts and comfortable speaking with CIOs and IT audiences about their requirements
  • Superb public speaking, presentation, and communication skills
  • Comfortable moving easily between discussing ideas at a conceptual level and executing with strong attention to detail
  • Highly logical and analytical, with an enthusiasm for connecting dots between ideas
  • Proactive, with strong ownership of all the workstreams you touch
  • Agile and team-oriented, ability to give and receive feedback, change tack, and collaborate with a team to achieve a goal
  • A bias towards action and delivering measurable results with a consistent track record of successful projects
Apply Now

Date Posted

05/06/2023

Views

23

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