User Acquisition Manager

About the role:

As a User Acquisition Manager your primary mission will be to manage the implementation of diverse user acquisition strategies across multiple channels for the top-level mobile app developers and publishers. Your role is not just management; it's a strategic journey charting the course for unparalleled success in the competitive landscape of user acquisition.

SplitMetrics Agency works closely with SplitMetrics products which provide us with a wealth of unique knowledge and insights that can't be found in the public domain. This includes benchmarks trends A/B tests and more giving us a competitive edge.

In this role you will:

• Work with major ad networks for mobile apps: Apple Search Ads – main source also Meta Ads Tiktok Ads Google Ads Unity.

• Make a full analysis of ad accounts' structure settings and performance.

• Set up accounts from scratch (turn-key setup) using best practices.

• Perform daily and weekly actions to support account performance and to meet the given KPIs. Includes bid optimization keywords optimization conversion optimization etc.

• Develop weekly and monthly reports.

• Work on creatives.

• Writing guidelines and additional materials for customer education.

About you:

• 2+ years of experience in mobile user acquisition and Search Engine Marketing for mobile apps or games.

• Experience with one of the social media ad platforms.

• Proficiency in MS Excel or Google Sheets.

• Excellent analytical organizational project management and time management skills.

• Upper Intermediate or Advanced English level.

It would be awesome if you:

• Have experience working with Apple Search Ads.