User Acquisition Manager

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Job Description

• Responsible for setting up, managing, optimizing and scaling search and paid social campaigns
• Design and launch email marketing campaigns, including defining existing customer segments for engagement, writing compelling copy, measuring and optimizing results
• Identify new partnership and advertising opportunities to introduce Hatch Card to relevant audiences, build brand awareness, and increase customer acquisition
• Set KPIs and key metrics for all campaigns, creating dashboards to measure and track performance and testing and optimizing based on results
• Experience collaborating with a web developer resource to produce and maintain web pages
• Work with the Creative team to develop innovative and high-performing assets across all devices and formats

Qualifications

• 4+ years experience working in growth/digital marketing with a focus on paid search, paid social & other digital advertising channels
• Familiarity with programmatic, native ads, or marketing automation a plus
• Familiarity with all things growth marketing: customer acquisition, retention, and engagement
• Fluent in navigating data with sharp SQL skills, and then visualizing queries with BI tools (Looker, Mode)
• Experience using marketing tech software, for example, Amplitude, Iterable, FullStory, A/B testing software, Google Analytics