User Acquisition Manager - FB

About us

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

We are currently looking for an experienced Senior User Acquisition Manager to join our team. You will be launching advertising campaigns using paid marketing channels like Facebook, Instagram, TikTok and others related to Health and Fitness audience

The ideal candidate will be: 

• Managing the full cycle mobile traffic advertising campaigns: launching, optimization and scaling

• Experimenting on creatives with designers: A/B testing, performance analysis and optimization

• Monitoring advertising campaigns for performance monitoring, optimization and reporting

• Researching and evaluating of new user acquisition channels

• Staying abreast of industry trends, emerging threats, and best practices in access management, identity governance, and security technologies.

• Collaborating with IT, security, and compliance teams to develop, implement, and enhance access management processes, procedures, and controls.

In you first three months you will:

• Be proficient on all metrics, processes and reports 

• Independently manage the project, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary 

• Lead an additional area of responsibility, suggest ideas and improvements, know how to analyze competitors, and make data-driven decisions

Your professional qualities:

• 3+ years of relevant experience in digital marketing as Media Buyer/User Acquisition/PPC

• Practical experience with a large budget in Facebook Ads/Google AdWords/Apple Search Ads and/or advertising networks

• Proficiency in English - B2 or higher level

• Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional team

• Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytic

• Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

Candidate journey: ⭕️ Intro call ----> ⭕️ Tech Interview ----> ⭕️ Test task ----> ⭕️ Final interview