User Experience Researcher II - Ad Tech

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
A Little About Us :
Yahoo is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands. A global leader in digital, Yahoo is shaping the future of media.
The Ad Tech User Experience (UX) organization is made up of an inclusive team of Designers, Researchers, and Writers who are passionate about building beautiful experiences that work well for the people who use our products and services. We believe deeply in the power of a user-centered process to inform the direction of our designs, products, services, and businesses.
We design and build the products and services that help marketers, publishers, and developers to build more meaningful connections with their audience, get better results, and grow through unique insights. Our products include measurement and analytics tools for more than a million app developers, marketing management tools for most of the largest brands in the world, revenue management for some of the most visited websites on the internet, and monetizable consumer experiences that reach nearly a billion people across the globe.
A Little About the Role :
As a User Experience Researcher, you'll champion people-centered experiences that bridge the gap between our users, UX team, product managers, and engineers. You'll be involved in every phase of the product development lifecycle and will collaborate and partner with cross-functional stakeholders at every level. You'll help to inform and inspire the direction of our products and services through a mix of qualitative and quantitative research methodologies and will be responsible for driving ideas from inception through execution and evaluation.
A Lot About You:
You have a strong User Experience Research background and passion for creating beautiful products that work well. You thrive on collaborating with cross-functional peers to bring clarity to ambiguous product, design, and research challenges. You have proven experience taking broad concepts and turning them into something that is useful, valuable, and delightful to users. You want to play a key role in developing and executing a research strategy around user-centered design initiatives, mixing business and user goals to create awesome experiences for our users. An ideal candidate will have experience researching and helping to create simple experiences for a complex space that features a lot of interaction! We are a fast-moving company, and direct experience in both traditional and modern approaches to recruitment, diverse research methods, and reporting is a must. You love communicating and are versed in the storytelling of a user-first approach. Moreover, you revel in solving complex problems and can excel in an inclusive environment that fosters diverse perspectives.
Your Day-to-Day:
• Identifying key research objectives in partnership with the UX, product, and engineering teams to address research needs for a variety of B2B ads products and projects throughout the product life cycle.
• Choosing the right research to do at the right time and synthesizing results into a coherent and truthful story. Creating effective models that reflect those results such as journey maps, process flows, and user segments.
• Collaborating to define best practice frameworks, research methodologies, and documentation surrounding research activities at each stage of the product life cycle, from prototyping through beta testing to market scale.
• Working on strategic need-state research to drive product innovation, while managing day to day usability and product testing
• Turning research findings into academic publications to advance the field of HCI
• Designing compelling and digestible deliverables focused on visually telling the story and highlighting important insights for longevity
• Socializing, collaborating, and presenting research to multiple teams and leaders across the organization
Minimum Qualifications:
• Bachelors degree in Anthropology, Human-Computer Interaction (HCI), Human-Centered Design (HCDE), Human Factors, Psychology, Sociology, or a related field
• 5 years of experience in full product lifecycle research and driving product/design decisions
• Experience conducting research using mixed methodologies
• A bias toward collaboration within an inclusive environment that fosters diverse perspectives
Preferred Qualifications
• Master's degree or PhD in a related field
• Experience simultaneously leading multiple longitudinal, medium pole, and tactical research efforts in support of your product and business area
• Demonstrated ability to influence stakeholders of all levels on your research plans
• Experience conducting research within the B2B, Cloud, Enterprise, or Advertising domains
• Strong communication and storytelling skills with the ability to distill complex findings and present actionable insights to stakeholders at every level
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
The compensation for this position ranges from $84,000.00 - $194,375.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.
If you're curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.