UX Designer - Marketing

An overview of this role

We’re looking for a talented UX Designer to focus on enhancing the user experience of our marketing website. This role is pivotal in ensuring our digital front door effectively communicates our value proposition engages potential customers and drives conversions.

As a UX Designer for our marketing site you will collaborate closely with Senior Designers Content and Development teams to design intuitive and visually compelling user experiences. You’ll leverage user insights data analytics and UX best practices to create high-performing pages that resonate with our B2B audience optimize lead generation and reflect our brand identity. If you’re passionate about combining data-driven insights with creative design to elevate the performance of a marketing website this role is your chance to make a meaningful impact in a fast-paced B2B SaaS environment.

What You’ll Do

• Design and Optimize User Experiences: Develop intuitive visually appealing and conversion-focused designs for landing pages marketing websites and other digital touchpoints.

• Data-Driven Design Decisions: Leverage user research A/B testing analytics and heatmaps to refine and improve UX/UI.

• Cross-Functional Collaboration: Work with marketing teams to align designs with campaign goals and with developers to ensure seamless implementation of designs.

• Brand Consistency: Ensure all marketing assets adhere to brand guidelines and deliver a cohesive user experience.

• Prototyping and Wireframing: Create wireframes mockups and prototypes to communicate design ideas effectively to stakeholders.

• User Research: Conduct user interviews usability testing and surveys to gather insights and improve design effectiveness.

• Accessibility and Usability: Design with accessibility standards (e.g. WCAG) in mind to ensure an inclusive user experience.

• Trend Awareness: Stay updated on UX/UI trends tools and best practices to bring fresh ideas to the team.

What You’ll Bring

• Bachelor’s degree in Design Human-Computer Interaction or related field (or equivalent work experience).

• 3+ years of experience as a UX/UI Designer preferably in a B2B or SaaS environment.

• Strong portfolio showcasing responsive web design and marketing-focused UX projects.

• Proficiency in design tools like Figma or other prototyping tools.

• Experience with user research methodologies and data analysis tools (e.g. Google Analytics Hotjar).

• Knowledge of HTML CSS and front-end development principles is a plus.

• Strong understanding of conversion rate optimization (CRO) principles and practices.

• Excellent communication and collaboration skills.

• Detail-oriented with a passion for solving complex problems through design.

About the team

Our team leads GitLab's digital marketing platform or simply the “Marketing Site” refers to https://about.gitlab.com. We own the following repositories:

• Buyer Experience

• GitLab Blog

• Navigation

• Slippers Design System

How GitLab will support you

• Benefits to support your health finances and well-being

• All remote asynchronous work environment

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental leave

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role please apply and allow our recruiters to assess your application.