UX Developer/CRO Specialist

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

At Forthea, we believe that even the best website needs continuous improvement once it is launched. For digital marketing efforts to be truly effective, driving the right traffic to the site is only half the battle—we must constantly optimize the user experience to get the most out of user visits. When users are on a site, they have a goal they wish to accomplish. It's our job to uncover that goal and make it as easy as possible for the user to follow through.

The CRO Specialist role is tasked with digging into a website's user behavior data to understand what is working well and which areas can use refinement. Their analysis of this data informs their design decisions and leads to the development of new layouts, content, modules, and functionality, often coupled with A/B testing to ensure peak performance.

You will be working closely with senior planners, account managers, and digital marketing specialists across the company and serve as an integral part of the service organization and the company's overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble, and who simply hates to lose.

Key Responsibilities

• Conduct user behavior research to determine website optimization opportunities
• Create mockups of proposed website updates
• Build new custom website layouts, content, modules, and functionality
• Design and implement A/B tests
• Implement site speed improvements
• Monitor project and A/B test results, analyze key metrics, and report on performance
• Work closely with clients and internal SEO and Paid Media teams to align with client goals
• Debug, troubleshoot, and fix broken website components
• Assist analytics/tracking team with setup, implementation, and configuration

Qualifications

• 2-4 years of Design/Development and UX experience
• Proficiency in HTML/CSS and design software (such as the Adobe Creative Suite)
• Understanding of JavaScript/jQuery
• Experience working in different CMSs, such as WordPress, MODX, Drupal, and Magento
• High attention to detail, critical thinking, and problem-solving skills
• Good writing and verbal communication skills (including presentation skills)
• Strong analytic skills and ability to relate results to client business objectives
• Proficient at managing projects and able to multi-task, organize, prioritize, and structure workload
• Ability to learn new concepts and techniques quickly

Bonus

• Working knowledge of PHP, SQL, and other programming languages
• Experience with Google Analytics, Google Optimize, and Hotjar
• Experience with CRMs such as SalesForce, Zoho, and Hubspot
• Experience with APIs and other web integrations

Benefits

• Great salary and secure working environment
• Excellent benefits including paid health insurance, vacation, dental
• Becoming an integral part of a cutting edge agency and helping it grow
• Working with a talented and dedicated group
• Casual atmosphere with professional standards
• Creative, modern and spacious work environment