UX Director of Foundation Design

THE CHALLENGE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries every year. Since its inception Eventbrite has been at the center of the experience economy transforming the way people organize and attend events. The company was founded by Julia Hartz Kevin Hartz and Renaud Visage with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive secure and reliable service that enables creators (aka event planners) to plan and execute their live and online events whether it’s an annual culinary festival attracting thousands of foodies a professional webinar a weekly yoga workshop or a youth dance class. Creators have been the central focus for Eventbrite with over 200 million tickets distributed to more than 4 million experiences last year Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love.  In March 2020 Eventbrite went from 14 years of compounded growth to negative revenue in just 14 days. As Julia Hartz puts it “ it was a crucible moment for us to say the least.” EB saw this as an opportunity to examine its past and re-think core long-term choices about who we serve what makes us unique and how Eventbrite can win in the marketplace. A focused three year strategy was developed as follows: 2021 build creator confidence by providing an intuitive self-service toolset for creators to manage their events 2022 build a suite of marketing tools that leverage Eventbrite’s scale and data to empower creators to more effectively run their marketing and promotion and in 2023 winning consumer choice as a destination to seek out live experiences and in turn fuel creator growth through captive demand. As we embark on the next 3 years we aspire to become the indispensable marketplace for live experiences putting consumers at the forefront of our business.

THE ROLE

We are seeking a highly experienced director level UX expert to serve as the technical authority for design systems user research and UX writing within the company. The candidate should possess comprehensive expertise in design methodologies user experience products/systems and modern digital product technologies across web and native apps - including advanced knowledge of other design disciplines.

As the UX Director of Foundation Design you will play a pivotal role in shaping and scaling the foundational pillars of our user experience practice. You’ll be responsible for leading and growing teams across three critical areas that support our overall UX strategy: Design Systems UX Research Practices and Writing for UX. You already have a proven track record of building high-performing teams fostering a design-forward culture and ensuring that all aspects of our UX foundation are aligned with a customer-centric approach. In this role you will report directly to the SVP of Design and collaborate closely with cross-functional teams to elevate our product offerings.

The scope of your key responsibilities will be:

• Design Systems

Leadership: Lead the development implementation and scaling of our design systems to ensure consistency scalability and efficiency across all digital products

Collaboration: Work closely with product designers engineers and brand teams to create a cohesive visual language that aligns with our brand identity and user experience goals.

Innovation: Stay ahead of design trends and technological advancements to continuously evolve our design systems making them adaptable to future needs and innovations.

• UX Research Practices

Strategy: Establish and refine UX research practices that provide actionable insights and drive informed design decisions. Ensure research is a key input in all stages of product development.

Team Development: Build and mentor a team of skilled UX researchers who can deliver high-quality impactful research. Champion the importance of research in understanding customer needs and validating design hypotheses.

Integration: Collaborate with product management design and engineering teams to ensure that research findings are effectively integrated into the design and development processes.

• Writing for UX

Content Strategy: Oversee the development of a robust UX writing practice that ensures clear consistent and user-centric communication throughout our digital experiences.

Collaboration: Partner with designers product managers and marketing teams to align content with the overall user experience strategy. Ensure that UX writing supports our brand voice and enhances the user journey.

Quality Assurance: Implement processes and standards for UX writing to maintain a high level of quality clarity and consistency across all platforms and products.

ABOUT YOU

Experience: Extensive experience in UX design with a strong background in leading and scaling teams in design systems UX research and UX writing.

Leadership: Demonstrated ability to lead cross-functional teams and drive a design-forward culture that prioritizes customer-centric solutions.

Innovation: Passionate about staying ahead of industry trends and fostering a culture of innovation and continuous improvement.

Collaboration: Strong collaborator with excellent communication skills able to work effectively with stakeholders across the organization.

THE SKILLSET

• A minimum of 10+  years of experience in digital design.

• Experience building growing and leading high performing teams while mentoring and providing guidance to individual designers in order to grow their craft and careers.

• Expert ability to inform and influence product strategy.

• Expert proficiency in design software focused primarily on Figma (Adobe Suite etc.as a baseline)

• Expert proficiency and experience in leading the development of design systems for modern product design teams.

• Proven expertise in UX interaction design and visual craft.

• Experience in UX writing for digital products.

• Understanding of the basic applied principles of code (e.g. SwiftUI Javascript CSS etc.) would be nice to have.

• Bachelor’s or Master’s degree in Design HCI or a related field.