UX Product Designer - Global Navigate/Find

UX Product Designer - Global Navigate/Find

Description -

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Responsibilities:

• Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.
• Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.
• Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.
• Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
• Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.
• Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
• Lead the adoption of HP web standards, processes and tools.
• Select, manage and motivate agencies or contractors.
• Manage functional budgets.

Education and Experience Required:

• BA or BS degree in Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
• 7+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills:

• Advanced writing and editing for the web - very minimal peer or manager edits needed.
• Proven web analytical skills (measurement, ROI, forecasting).
• Strong organization and program management skills.
• Ability to link interactive plans and activities to business results.
• Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Strong knowledge of Internet principles and web site production.
• Strong knowledge of direct marketing and CRM.
• Maintain HP marketing management systems as needed.
• Proven experience managing, leading, driving and measuring virtual teams toward common goal.
• High levels of tact and diplomacy.
• Agency and budget management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.