UX Researcher (Contract)

Overview:
We are seeking a UX Researcher with expertise in both qualitative and quantitative research methods to uncover deep insights about our users and inform product decisions. In this role, you will engage in customer interviews, surveys, usability testing, and data analysis, combining qualitative feedback with quantitative data to present a holistic view of user behavior and needs. You will partner closely with cross-functional teams, driving research that informs design, product development, and strategic direction.

Key Responsibilities:

1. Participant Recruitment:
• Recruit diverse participants for research studies, managing the end-to-end recruitment process, including outreach, scheduling, and follow-ups.
• Collaborate with research operations and external vendors when necessary to ensure timely recruitment.
2. Research Planning (Qualitative & Quantitative):
• Develop comprehensive research plans that integrate both qualitative (e.g., interviews, usability tests, concept testing, heuristic evaluation) and quantitative (e.g., surveys, A/B tests) methodologies.
• Identify the appropriate research method(s) for each project based on specific goals and timelines, ensuring a balanced approach between qualitative insights and quantitative validation.
3. Conducting Qualitative & Quantitative Research:
• Lead user interviews, walkthroughs, and usability tests to gather detailed qualitative insights on user experiences, pain points, and behaviors.
• Design and administer quantitative research such as surveys and data-driven tests to measure user behaviors, preferences, and attitudes.
• Collect and analyze quantitative data, interpreting it to validate and supplement qualitative findings.
4. Synthesize Research Findings:
• Analyze and combine qualitative data (e.g., interview transcripts, observation notes) with quantitative data (e.g., survey results, usage metrics) to provide holistic, actionable insights and recommendations.
• Present research findings that highlight user patterns and trends, explaining how both qualitative and quantitative data inform product recommendations.
5. Insight Reporting and Communication:
• Communicate research insights through well-organized reports, data visualizations, and presentations, ensuring clarity for stakeholders.
• Create design artifacts such as user flows, personas, and journey maps in tools like Figma, integrating both qualitative insights and quantitative metrics.
• Visualize quantitative findings in a way that complements qualitative insights, providing a complete picture of the user experience.
6. Collaboration and Stakeholder Engagement:
• Partner with designers, product managers, and engineers to ensure research findings are incorporated into product design and strategy.
• Answer questions and provide ongoing insights to support product and design decisions, acting as the go-to person for user-centered research.
• Guide stakeholders in interpreting research findings to balance user needs with business objectives.

Required Skillsets:

• Mixed Methods Expertise: Deep understanding of qualitative methods (e.g., interviews, usability testing, ethnographic research) and quantitative methods (e.g., surveys, A/B testing, behavioral data analysis) with the ability to integrate both into a cohesive research strategy.
• Data Synthesis: Strong ability to synthesize qualitative and quantitative data into clear, actionable insights that inform product and design decisions.
• Communication Skills: Excellent written and verbal communication skills for effectively sharing research findings across reports, presentations, and visual artifacts.
• Recruitment and Management: Experience recruiting participants for research studies and managing the research lifecycle, including recruitment, data collection, and post-study analysis.
• Tool Proficiency: Proficient in research and design tools such as UserTesting, Qualtrics, Dscout, Figma, and Condens.
• Collaboration: Strong track record of working closely with cross-functional teams to ensure research is well integrated into the product development process.
• Analytical Skills: Experience using statistical methods and data analysis tools to interpret quantitative data, with a focus on validating research hypotheses.

Preferred Experience:

• Experience conducting mixed-methods UX research for digital products, especially within consumer-facing platforms and marketplaces.
• Strong background in presenting research findings to diverse audiences, including designers, product managers, and executives.