Vice President, Brand Marketing & Campaign Execution

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
The Impact You Will Make

• Brand Positioning: Need to differentiate our brand for customers - we 100% control our own destiny. Be the Brand architect to develop brand strategy and campaign effectiveness
• Brand Accountability : Complete ownership of Brand identity at every touch point beyond just marketing campaigns, inclusive of app/website, messaging, SEM, PR, social media, etc. Passion, accountability and ownership for the Brand. This person must be the MOST PASSIONATE advocate of our brand in the company.
• Marketing and Business Leadership:
  
  • Develop and implement a concrete marketing plan with clear metrics for promoting our brand to all constituents and potential constituents across all marketing channels and consumer touch-points to drive revenue growth from new and existing diners
  • Metrics include organic new diner acquisitions and retention & frequency improvements for existing diners through improved brand affiliation.
  • Seeking a visionary who understands the practical needs of the company to build compelling marketing plans that drive revenue growth from new and existing diners.
• Leadership of creative: Bring creative excellence to every asset and inspire team to strive for continuous improvement
• Experience: Hands-on experience as the head of a consumer brand. Needs to have done this job before

General Leadership skills

• Team Leadership: Lead, develop and mentor a growing and talented Brand Marketing team. Accountable for direction, roadmap, motivation, and spend of team. Hands-on, lead path for team to execute. Elevate culture and engagement to come to work.
• Stakeholder Management: Relentless collaborator working with VP-level stakeholders. Ability to read the room (VP meeting vs. Director/SPM meeting).
• Cross-Functional Relationships: Acquisition, Loyalty, Retention & Frequency, PR, Product, Restaurant Partners, Drivers, People Team.

What You Bring to the Table

• 15+ years brand marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, offline advertising, PR, social media, stunts, and promotional programs
• Hands on experience as the head of a consumer brand

• Past agency experience and relevant brand experience preferred
• Accountable for the budget spend and outcomes, ensuring initiatives have a positive ROI
• Experience in boosting retention & frequency in a highly competitive industry
• Must create strong measurement frameworks for all programs
• Marketing partnership development and Agency management experience is a must
• Understanding of Social Media platforms and their importance in a successful integrated marketing effort
• Bring creative excellence to every asset and inspire team to strive for continuous improvement in both our brand strategy and brand effectiveness
• Must be a team player, working collaboratively is a core part of who you are
• Manage, motivate and inspire a team of 30+ high achieving A-players

New York Salary Range: $190,000 - $275,000
The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.
And Of Course, Perks!

• Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation. You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals. Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact. We believe in giving back through programs like the Grubhub Community Relief Fund, and provide our employees opportunities to support causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].