Vice President, Corporate Marketing

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us one of the highest rated fundraising/donor CRM on the market.

In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Empathy, Unity, and Transparency. We know the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today.

The Role

The Vice President of Corporate Marketing leads the development and execution of the brand, content and communications strategy for Bloomerang. Reporting to the Chief Marketing Officer, you’re responsible for the company’s brand identity and governance, external communications, creative services, content marketing and social media (owned). You’re a proactive, creative, strategic thinker and doer who will build on Bloomerang’s reputation in the nonprofit community. This marketing leadership role closely collaborates with their peers in Marketing (Demand Gen, Product Marketing and Customer Marketing) as well as with other departments to foster the broader Bloomerang Community. This is a unique opportunity to join a company who is committed to maximizing the impact of nonprofits and their missions. This is a high growth, unique, career-making opportunity to join a leader who is changing the narrative on what it means to lead.

What You Will Do

• Continue to strengthen and evolve Bloomerang’s brand identity as the company grows–from visuals to tone of voice and overall company messaging
• Oversee brand governance, keep brand standards up-to-date and manage the rollout of new or refreshed product brands
• Ensure a consistent brand experience across Bloomerang’s market-facing programs, and partner closely with Product Teams to ensure product experiences and  taxonomies are aligned with the brand identity
• Collaborate with the Website Optimization Team to ensure company brand promise and value proposition(s) are clearly communicated to buyers, customers and nonprofit influencers
• Conduct research and create programs and content to deliver measurable improvements in Bloomerang’s brand awareness, perception and preference among key nonprofit buyers and influencers
• Curate, create, and distribute corporate content (both strategy and execution); includes blogs, thought leadership, customer stories, etc.
• Lead communications team in the development of a coordinated, enterprise-wide corporate communications strategy with measurable objectives
• Partner with the social media team to set strategy, goals, develop content, and new break-through ideas that engage nonprofits and influencers in helpful ways
• Work closely with Executive Leadership to refine the company messaging and thought leadership narrative to help nonprofits maximize their impact
• Implement key communications policies, protocols and guidelines
• Partner with the People Team to support key company communications, events, programs and initiatives
• Oversee the selection of creative, communications, and PR partners and manage these relationships
• Develop and scale our customer references program, and ensure we tell storytelling across all channels 

What You Need to Succeed

• 12+ years brand, corporate marketing, and communications experience in high growth technology; B2B SaaS preferred
• At least 5+ years of experience in corporate communications or brand strategy leadership role for high growth SaaS company
• Demonstrated track record on how brand drives demand and business performance
• Strength in managing and mentoring a talented and growing team–both internally and externally
• Effectively manages relationships with PR, brand, and communication agency partners 
• Clearly and comfortably communicates brand programs and impact company-wide–from executives to individual contributors
• Able to work one-on-one with business leaders (at all levels of the organization) on communications projects from conception to launch–and provide strategic advice and execution support throughout the process
• Effective in managing multiple projects at once while delivering high quality work, adhering to standards for internal client service and meeting deadlines
• Strong team ethic and collaborative work style; yet must be able to work independently, assume responsibility and be accountable. Ability to manage and coach, partner with peers and unified goal mindset
• Strong written and verbal communication skills

Nice to Haves But Not Required

• Nonprofit experience is a plus

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options, as well as a free subscription to Bright, a wellness platform that offers live and on-demand fitness, meditation, mindfulness, and nutrition classes.

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave.

401k

You’ll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door.

Compensation

The salary range for this position is: $187,000 - $253,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time. 

Accommodations

Applicants who require accommodations may contact [email protected] to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.