Vice President, Customer Rewards & Ecommerce

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As the Vice President, Customer Rewards & E-Commerce, you will optimize the foundation of our external-facing reinvestment strategy, Dynasty Rewards. Additionally, you will be the core driver of our retail storefront (DK Shop), responsible for building a best-in-class inventory of merchandise and experiences. Success is the development of a "flywheel" fueled by a clear customer journey matched with unrivaled quality in rewards.
What you'll do as a Vice President, Customer Rewards & Ecommerce

• Architect and lead a multi-year strategy to position DraftKings as the market leader in loyalty-based customer rewards
• Unify DraftKings ecommerce storefronts under a single strategy geared to drive brand affinity and admiration
• Leverage and expand our extensive partnership network to develop collaborative, exclusive merchandise
• Bring to life the value of membership in the DraftKings loyalty program, unifying our market leading partnership portfolio, sports & lifestyle assets, and passionate fan base
• Partner with marketing and operations teams to develop marketing plans, offers, and promotional calendars
• Develop a personalized, strategic approach to loyalty for our customers through the creation of new program offerings and partnerships
• Lead, manage, and continue to build a high performing team to manage our loyalty programs, delivering value across DraftKings

What you'll bring

• 10+ years of experience in customer rewards and e-commerce
• Extensive understanding of customer segmentation and value for iGaming, Daily Fantasy, and Online Sports Betting.
• Expert in brand and promotional strategies
• Experience setting winning strategies and building initiatives & management systems to exceed goals.
• Experience leading and rapidly scaling teams across multiple geographies and jurisdictions.
• Deep understanding of lifecycle marketing and the value created through differentiated rewards offerings
• Excellent analytical, organizational, people leadership, and communication skills within a matrixed environment.
• Product management expertise to deliver systems and capabilities for the business.
• Bachelor's degree in a related field or equivalent education and experience.
• Critical thinking, creative problem solving, natural curiosity, and passion for the job are essential in this role.
• Ability to lead in a dynamic, rapidly changing environment to include taking on additional responsibilities, strategic areas and operational teams

Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $201,600.00 - $302,400.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.