Vice President, Demand Generation

Are you a passionate innovator looking to harness the power of technology to do more good? You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.
As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.
As our Vice President, Demand Generation, you'll collaborate with senior leaders across our organization to deliver against our lead, demo and opportunity goals for our Bonterra business units, segments and verticals. Reporting to the CMO, you will manage a team responsible for demand creation across all digital channels. You will also partner closely with leaders in Marketing, as well as in our Sales and Revenue Operations teams, to ensure alignment across our holistic GTM strategy. Successful candidates have strong experience owning complex change management initiatives, work well in a matrixed environment and have excellent communication, analytical and organization skills.
Responsibilities:

• Develop and activate an integrated demand generation strategy in alignment our GTM strategy and BU, segment and vertical goals on an annual and quarterly basis
• Develop and lead a team of experienced demand generation professionals responsible for demand generation programs across all channels
• Partner closely with segment marketing, content marketing and sales to ensure alignment on strategy, resources, messaging, and KPIs
• Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity funnel
• Partner closely with our BDR and Sales organizations to ensure effective holistic strategies across our GTM motion, as well as appropriate hand-offs and collaboration with each team
• Build quarterly lead, demo and opportunity forecasts against planned spend and aligned to business goals
• Report on demand generation performance and optimization actions through weekly updates and Quarterly Business Reviews.
• Manage to an optimal LTV:CAC Ratio, working with GTM leaders to ensure cost per acquisition and lead KPI targets are within goals
• Partner with our Analytics team to develop and track comprehensive metrics reports, attribution modeling and tracking, and advise on the effectiveness and future direction of our demand generation campaigns and spending
• Utilize and enhance all demand gen channels including SEM, SEO, peer review sites, email, content syndication, ABM campaigns, website, etc.
• Manage the bonterratech.com digital experience, ensuring a best-in-class site representing the full Bonterra portfolio and that delivers on traffic, conversion and CX goals
• Partner with Revenue Operations on key metrics, including marketing performance measurement, process definition, and marketing systems and data
• Provide coaching and development to team members on effective demand gen strategies and tactics
• Manage all external agencies and vendors; partner with external parties to develop strong working relationships that deliver on Bonterra's goals; partner with Procurement, Finance and Legal to maintain contracting and relationships with vendors.
• Define, manage and report on program budgets and effectiveness

Qualifications:

• A Bachelor's degree
• 15+ years of proven success record of leading and scaling the demand generation function in a B2B SaaS environment within a midsize or larger organization
• Strong passion for working in the social good space
• Proven track record working with Sales teams to improve conversion outcomes across the funnel
• Strong management skills with a proven ability to both grow and mentor a team
• Experience managing and optimizing a multi-million dollar annual budget
• Experience using SFDC, Marketo, web analytics and other adtech and martech to manage outcomes
• Attention to detail with excellent organizational and communication skills
• Strong sense of urgency and adaptability; a bias for action
• Ability to travel to Bonterra offices and events as necessary

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Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Some of our comprehensive and competitive benefits include:

• Generous PTO policy
• Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect
• When we can-company-sponsored events and swag!!

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.