Vice President, Global Brand Marketing

Job Description:
Workhuman is on a relentless pursuit of a more human workplace-for every person on the planet and we're seeking a strategic leader with a bias for action. In this role, you will be responsible for establishing an intentional, long-term, differentiated, and memorable global brand marketing strategy. You'll set the brand's vision and narrative and lead the development of comprehensive integrated marketing campaigns that drive brand awareness, customer acquisition, retention, and growth. As the head of brand marketing, you'll be responsible for the growth of our brand, strengthening its equity through awareness, perception, and vendor of choice selection while infusing our differentiated story into experiential events, digital experiences, paid media, content, creative, and more.
You will lead top-level creative agency relationships while working closely on our visual Brand identity, with our internal creative agency and video production studio, corporate communications, product leadership, sales, and customer organizations to create a cohesive brand story that builds urgency in the market for our unique ability to increase employee retention and performance.
As the VP of Global Brand Marketing Strategy at Workhuman, you will report directly to the SVP, Head of Global Marketing, and work cross-functionally to build a world-class purpose-driven global brand with a direct impact on business growth. This leader will be a key member of the Marketing Leadership Team with highly visible throughout the business and in direct communication with the C-suite daily.
Key Responsibilities
As a seasoned and strategic brand strategist, you will work closely with marketing leadership to motivate teams and articulate a positive vision for the future state of the Workhuman brand.
Key Deliverables include:

• Lead the development and execution of a comprehensive brand strategy that aligns with the company's overall business goals and vision
• Develop and manage the brand's messaging and positioning, and ensure consistent messaging across all customer and prospect touchpoints, elevating our brand to C-Suite executives.
• Lead the creative direction for marketing campaigns and content development, including email, social media, website, paid channels, event properties, and other digital channels
• Collaborate with cross-functional teams to develop and execute comprehensive marketing campaigns that drive customer acquisition, retention, and growth.
• Oversee the creation and execution of engaging events, both virtual and in-person, that drive brand consideration, customer engagement, community, and advocacy.
• Oversee the content strategy that generates organic reach and engagement across all customer touchpoints to include video content and SEO programs
• Manage and mentor a team of in-house brand strategists, creatives, and content specialists, paid media experts, and web developers.
• Monitor and analyze the effectiveness of marketing campaigns and events, and adjust strategies as needed to achieve desired acquisition targets and brand health goals.
• Collaborate with key stakeholders across the organization to ensure the brand is consistently represented in all internal and external communications from in-product branding to standardized templates.
• Work closely with event team to build in-person and online experiences that reinforce our core value proposition while increasing the value of Workhuman owned event properties.
• Work with regions to support localization of the brand as needed and develop documentation on region-specific brand strategy elements (EMEA and North America).
• Foster close alignment with regional sales leaders to ensure that our messaging, activities, enablement, and experiences are delivering on primary measure - to create and accelerate revenue opportunities for the business.

Skills/Competencies

• Experience in a corporate marketing leadership role, or similar at a mature, fast-growing, global B2B SaaS company is a critical requirement.
• 15 years of experience in brand strategy/management and consumer research; global experience a plus
• 5+ years of experience leading branding, web, creative design, content, integrated marketing strategies, and global execution
• A strong balance of strategic and business skills, with a high level of intellectual agility and capacity for original thought. Strong business intuition and consumer instincts.
• Strong leadership skills that allow ideas and innovation to thrive in a highly collaborative, high-growth environment with proven ability to build and advance high performing teams.
• Demonstrated expertise in brand strategy development and the ability to operationalize across an organization either directly as it relates to product strategy, marketing, and communications or indirectly through collaboration and influence; B2B and B2C brand experience is a plus.
• Demonstrated experience designing and executing strategic brand campaigns that make an impact on business results and brand perception; ability to synthesize data and competing requests into high priorities that will drive short-term success with an eye towards long-term vision.
• Strong marketing & strategy fundamentals including analytics, GTM strategy, positioning, quant + qual research, storytelling, and media planning.
• Extensive expertise in advertising and creative development supporting ALL marketing channels and content, including digital and broadcast media, web, social media, events, communications, acquisition and growth marketing teams, and thought leadership and related trends.
• Experience managing creative teams with firsthand experience weighing in on creative, and being accountable for the performance of the creative. Proven capabilities in developing highly sophisticated creative marketing and brand solutions.
• Adept at moving between strategy and execution to develop implementation plans that ensure high-quality execution without a pre-existing playbook; including improved processes to manage intake, prioritization, and transparency.
• Ability to proactively manage multiple priorities and teams in a fast-paced, change oriented environment and the ability to think creatively about new ways to scale.
• Experience leading both global in-house marketing and creative teams and external agencies.
• Ability to evaluate and evolve key vendor relationships (e.g., creative, media and research agencies) to ensure strategic impact and high ROI.
• An excellent presenter and communicator (written and verbal) across all levels of the organization.
• Demonstrates a strong work ethic and commitment to results. Operates with complete honesty, integrity and transparency and creates a trusting, collaborative and ethical work environment
• Excellent interpersonal skills. The ability to quickly adapt to, be accepted by and relate with colleagues at all levels. Inclusive versus exclusive; a good team player; open minded to the ideas of others.

**This is a hybrid role, requiring presence in our Framingham office at least three times per week
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.