Vice President, Growth

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President, Growth in United States.

This is a high-impact leadership role responsible for driving end-to-end growth strategy across a portfolio of established consumer software brands with significant untapped potential. You will own the full commercial motion, including paid media performance, eCommerce optimization, funnel conversion, and go-to-market execution. The role is centered on rebuilding and scaling ROAS across key acquisition channels while expanding and activating the free user base. You will also play a critical role in shaping product strategy through data-driven insights, working closely with senior product and revenue leadership. This is a highly analytical and execution-focused position requiring both strategic vision and hands-on performance marketing expertise. You will lead cross-functional initiatives that directly influence revenue growth, retention, and customer lifetime value across multiple digital products.

In this role, you will define and execute the full growth and commercial strategy across multiple consumer software brands.

• Own and rebuild paid media performance across search, display, social, and affiliate channels, with a strong focus on ROAS optimization
• Define channel-level efficiency targets, eliminate underperforming spend, and scale high-performing acquisition programs
• Lead full-funnel optimization from first click to conversion, including landing pages, checkout flows, and trial-to-paid journeys
• Develop and execute strategies to grow and activate the free user base, improving onboarding and conversion into paid subscriptions
• Own go-to-market strategy across brands, including campaign planning, pricing input, and product launch coordination
• Design and implement structured A/B testing frameworks to continuously improve conversion rates and eCommerce performance
• Build and manage lapsed customer reactivation programs to drive incremental revenue and retention
• Identify bundling and cross-sell opportunities across product portfolio to improve ARPU and customer lifetime value
• Establish performance dashboards tracking ROAS, CAC, conversion, and retention metrics, reporting to senior leadership
• Lead and develop a high-performing growth team across paid media, analytics, and eCommerce functions

Requirements:

This role requires deep expertise in performance marketing, growth strategy, and consumer software monetization at scale.

• 12+ years of experience in performance marketing, growth, or digital GTM roles
• Proven track record of rebuilding underperforming paid media programs and scaling profitable acquisition
• Strong expertise in paid channels including Google, Bing, social platforms, display, and affiliate networks
• Extensive experience in eCommerce optimization, conversion rate optimization, and funnel analytics
• Hands-on experience with freemium, trial-led, or subscription-based consumer acquisition models
• Background in B2C software products and understanding of digital consumer purchasing behavior
• Strong ability to influence product strategy using acquisition and behavioral data insights
• Advanced analytical skills with experience in ROAS modeling, cohort analysis, and performance forecasting
• Demonstrated leadership in cross-functional and matrixed environments without direct authority over all stakeholders
• Strong communication, strategic thinking, and executive-level stakeholder management skills
• Experience in high-growth or PE-backed software environments is a strong plus

Benefits:

• Competitive executive-level compensation aligned with experience and impact
• Performance-based bonus structure tied to growth and revenue outcomes
• Remote-first work environment across North America
• Opportunity to lead growth strategy across multiple established global software brands
• High strategic ownership with direct influence on product and commercial decisions
• Collaborative executive environment with exposure to senior leadership teams
• Access to large-scale marketing budgets and advanced growth tooling
• Inclusive and flexible work culture focused on speed, accountability, and innovation