Vice President, Marketing

Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!
This position is responsible for providing overall strategic leadership to ensure the appropriate corporate and brand positioning of the organization's products an service to drive growth and revenue.
You will...

• Develop and oversee execution of the overall marketing strategy for the organization, including brand positioning, messaging, and campaigns across all channels (digital, social, print, events, etc.).
• Partner with senior leadership and cross functional teams to align marketing goals with overall company objectives.
• Lead a team of marketing professionals to create and execute effective campaigns that drive customer acquisition, revenue growth, retention, and market insights.
• Collaborate with internal sales and account management teams to develop and execute revenue growth opportunities.
• Create and manage marketing budgets, ensuring efficient use of resources to achieve business goals.
• Oversee market research and competitive analysis to stay informed on industry trends and customer needs.
• Ensure all marketing activities are aligned with the company's values and mission.
• Strategize the planning, development and execution of our marketing and advertising initiatives.
• Generate revenue by increasing sales through successful marketing tools for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
• Collaborate with the sales team, client services, network development and operations managers to develop and implement effective marketing programs.
• Address both daily operational challenges as well as strategic initiatives by driving, planning, and implementing regional marketing programs by targeting both prospective and existing customer buyers.
• Lead Marketing and Public Relations initiatives at the enterprise level to ensure brand continuity and response to growing the company.
• Develop the messaging for the Executive voice internally and externally.
• Work closely with executive leadership team and local leadership to create internal and external marketing plans and public relations activities.
• Create standard responses and plans for local and national public relations needs.
• Participate in branding activities and assists with launch at local and national levels.
• Support organization on special projects targeted at elevating local and national presence in the market and sales/business development activities, as needed, including response to requests for proposals (RFPs), SalesForce.com CRM system development, key message development and the company's online presence.
• Lead the Marketing Team to ensure national programs are successfully implemented.
• Ensure participation in marketing initiatives at the Operation Center level.
• Understand brand strategies and incorporate them into the national brand plans.
• Lead and manage across marketing, design, sales, and operations teams to develop market and account specific presentation and support materials, including slide decks, print and web content, email campaigns, infographics, collateral, white papers, event content, and more.
• Manage and maintain regular contact with target media organizations and appropriate/timely response to any/all media requests.
• Lead, manage, and work with external Marketing and Public Relations agencies.
• Provide guidance to the executive leadership and other members of the senior leadership team through critical issues as they relate to marketing communications and branding strategies.
• Work with leadership team and staff to recognize internal and external communications opportunities and solutions and to define and execute appropriate strategies to support them.
• Ensure the company's marketing strategy is designed and executed to achieve business plan objectives.
• Measure the effectiveness of marketing communications and implements improvements.
• Create key message tracks for the company and ensures consistency throughout written and oral communications. Oversees the company's graphic standards and logo use and ensures all technological innovations and advantages are infused in the company's communications program.
• Provide specialized input into marketing communications and branding, PR, website, ecommunications and change management strategies and programs.
• Design and execute a robust Executive communications platform.
• Prioritize media opportunities, and overseas the preparation of talking points, speeches, presentations and other content to build the reputation of and regard for the organization, its management and the services it offers.
• Develop guidelines for business unit response to local media inquiries.
• Work with sales and client management EVPs and business unit leaders in managing channel strategies, strategic alliances, and programs to close/grow major customer accounts.
• Ensure content is professional, meets audience needs and grows the organization's profile in line with its brand, marketing and communication objectives.
• Assert the company's point of view on important issues and competitive developments through a well-conceived and unimpeachably supported thought leadership platform.
• Partner with the general counsel to anticipate legal or governmental issues that could affect the company's ability to transact its business.
• Partner with CFO and Investor Relations executive in marketing the company's story to investors and analysts, assisting in the development of earnings call scripts, presentations, and other company disclosure.
• Contribute to the preparation of the organization's press releases, governmental reports and filings and the Annual Report.
• Direct and personally participate in programs that promote good will and fosters relationships with community leaders.
• May lead projects and perform other duties as assigned.
• Occasional business travel may be required.

We are excited to speak to someone with the following...

• Bachelor's Degree in Marketing, Business Administration, Advertising or Communications preferred, Master's Degree highly desired.
• Fifteen (15) plus years experience in developing, managing and delivering marketing and communications strategies and plans in a large organization (preferably health care industry).
• Ten (10) plus years leadership responsibility with a track record of success driving growth and revenue for a complex organization.
• Experience in Medicare and Medicaid or related industries strongly preferred.
• Or equivalent combination of education and/or experience.
• Ability to manage a comprehensive strategic communication, media relations, and marketing program to advance organization's mission and goals.
• Strong leadership skills and ability to work well across departments and functions, including those who may be more junior and/or senior; ability to build mutually-beneficial relationships inside and outside of the organization.
• Effective at turning strategy into execution (e.g., research, insight, plans, activities, outcomes).
• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Experience in building, mentoring and coaching a team of communications specialists.
• Superior management skills; ability to influence and engage peers as well as direct and indirect reports and peers.
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
• Ability to make decisions in a changing environment and anticipate future needs.
• Excellent networking and relationship-building skills and the ability to interact with confidence with various levels and functions.
• Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact Placements.
• Extensive experience in participating in the planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories.
• Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, Board of Directors, clients, staff and community leaders.
• A solid understanding of communication channels, especially intranet and electronic forms.
• Creative and thoughtful on how new media technologies can be utilized.
• Detail-oriented with the ability to manage projects from inception through execution.
• Ability to think creatively, design, and apply new strategies, programs and techniques
• Proven success developing customer-driven programs to accelerate results; field marketing, sales enablement or equivalent expertise in a B2B organization (healthcare preferred).
• Exemplary writing abilities and professional deliverables for external clients.
• Track record of public relations management and success in urgent matters.
• Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (head of sales, sales leaders, key sales influencers).
• Experience with, and comfortable, in working with geographically dispersed colleagues.
• Excellent interpersonal and communication skills (verbal and written).
• Ability to manage multiple workloads simultaneously with strong organizational skills.
• Self-motivated, able to work autonomously and communicate with remote management.
• Outstanding work ethic with high performance and quality standards, enthusiastic and diligent with meticulous attention to detail.
• Passion for results, measurement and optimization to continuously drive to achieve company goals.
• Proven ability to manage budgets and resources effectively.
• Strong analytical skills and the ability to use data to drive decision-making.

Salary: $202,300 - 283,200
We value our team members and realize the importance of benefits for you and your family.
Modivcare offers a comprehensive benefits package to include the following:

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post --Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)

Modivcare is an Equal Opportunity Employer.

• EEO is The Law - click here for more information
• Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
• We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance, please reach out to us at [email protected].
• Modivcare requires all employees to be vaccinated for COVID-19. Modivcare is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for exemptions from this policy as required under the law.