Vice President of Product and Portfolio Marketing
Job Description
Job Title: Vice President of Product and Portfolio Marketing
Locations: Remote North America
Reports to : Chief Marketing Officer
A quick snapshot...
Conga is looking for an experienced and accomplished Vice President of Product and Portfolio Marketing to execute market strategies that position the company for long-term growth. This role will collaborate cross-functionally with Product Management Sales the Office of the CTO and the Marketing organization to plan execute and measure audience- and product-focused Go To Market motions across product pillars and industries all in support of Conga’s market-leading position in Revenue Lifecycle Management. The portfolio covers multiple analyst-defined categories and serves different departmental buyers and budgets globally. Additionally this role includes guiding a Competitive Intelligence team.
Why it’s a big deal…
This role is crucial for driving marketing strategy and capitalizing on market opportunities while strengthening our product positioning and messaging. You will act as a strategic conduit between our sellers and product teams delivering a clear consistent and differentiated value proposition for our target markets.
Are you the person we’re looking for?
You will oversee mentor and develop a world-class Product and Portfolio Marketing organization where PMMs are valued as cross-functional collaborators. By partnering with Product Management and Field organizations you will develop a compelling marketing strategy market driven positioning for key audiences for existing products and new launches - and shape the product roadmap based on market and customer insights.
Here’s what will give you an edge…
Proven Management: 15+ years of experience in product marketing with a focus on overseeing go-to-market strategy and competitive intelligence and 7+ years managing teams in B2B SAAS.
Enterprise Experience : Experience running an Enterprise product marketing team with a deep understanding of the enterprise buying cycle product management lifecycle sales methodologies and pipeline generation strategies.
Strategic Vision: Ability to present effectively to C+E level audiences communicating vision positioning differentiators strengths vertical market value propositions and market trends.
Cross-functional Collaboration: Exceptional collaboration skills across all levels and functions effectively driving results and coordinating across boundaries to launch new programs.
Analytical & Creative Problem-Solving: Strong reasoning skills combined with creative problem-solving abilities to identify strategic differentiators and incorporate them into marketing assets and field content.
Customer-Centric Approach: A clear understanding of marketing nuances across vertical markets regions and government sectors incorporating key messaging into persona-based sales plays.
Innovative Thinking: You take initiative to research new tactics and find new ways to improve marketing strategies and campaign effectiveness.
Expert Relationship Builder: You genuinely enjoy building relationships and have a proven track record of productive engagement across analysts customers and influencers.
Clear Communicator: You are clear and concise when you speak and write ensuring your messages are received and understood. You engage in collaborative discussions and initiate them regularly.
Process-Driven: You inspire your team to be customer-focused and articulate a written or visual story in a straightforward easy-to-understand way.
Adaptable: You understand the nuances of marketing across different vertical markets regions and government sectors and can incorporate key messaging into persona-based sales plays.
Education: Advanced degree or MBA preferred.
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Date Posted
06/28/2024
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1
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