Vice President of Product Marketing

ABOUT US

Altana has built the only live map of the global supply chain – the Altana Atlas – using AI and machine learning models to fuse massive sets of public and private data to map the supply chain all the way “to the soil.” Through the Atlas, companies and governments can understand the distant origins of products well beyond their own direct suppliers; discover trading relationships deep in their networks; measure labor and environmental impacts; identify related risks and opportunities; ensure effective compliance and enforcement with trade requirements; and collaborate to manage all of it. We have built a fundamental understanding of how the world’s economy works through AI, and the implications for global resiliency, sustainability and opportunity are enormous.

We are thrilled to be hiring our first VP, Product Marketing who will be responsible for designing, building, and implementing Altana’s product positioning and GTM strategy, under the direction of our CMO.  You’ll be joining a small, nimble, and highly talented Marketing team with the opportunity to build a full-scale marketing organization. If you care about solving complex problems with the potential for enormous societal impact, if you like to explain those problems and solutions in creative, accessible, and relatable ways, and if you’re excited about building a world-changing (and category-creating) organization from the ground up, this is the job for you. 

CORE RESPONSIBILITIES 

• Develop a compelling, category-defining product narrative for Altana’s products across multiple customer verticals
• Lead the creation of product marketing collateral, including product demos, case studies, marketing campaigns, and other materials that effectively communicate the value of our products
• Partner with Product and Commercial teams to drive strategy for product positioning and new product or feature launches
• Become the subject matter expert on our category, customers, and solutions, developing go-to-market playbooks that drive pipeline and expand our commercial positioning
• Partner with the rest of the Marketing team and external agencies to amplify Altana’s narrative and product positioning through industry events and thought leadership
• Develop marketing programs that drive demand; leverage data to determine where marketing efforts can effectively advance Altana’s competitive position
• Conduct market research to gather customer insights and evaluate market trends, and use these insights to inform product and marketing decisions

QUALIFICATIONS

• You’ve led a wide range of marketing efforts in a category-defining company (ideally SaaS or PaaS), and thrive in environments where you own both strategy and execution of multiple initiatives
• You have demonstrated experience translating market needs into product requirements, product positioning, and messaging
• You have a proven track record of building, getting buy-in, and executing marketing plans; you are able to balance competing priorities while staying on track to deliver in a fast-paced, technical environment
• You are comfortable taking complex problems and simplifying them into understandable and approachable solutions
• Ideally, you have experience working within the national security landscape, politics, and/or global economics
• You have built and led a team before, but are comfortable operating as player-coach