Vice President, Performance Marketing

DailyPay is seeking an innovative and data-driven marketing leader, with an ability to get things done and empower impactful teams. Reporting to the Chief Marketing Officer, the Vice President of Performance Marketing plays an integral role in driving revenue growth for the company across all channels and market segments. They are accountable for implementing a scalable marketing strategy to deliver on our direct and partner pipeline and revenue goals. In addition, the Performance Marketing Leader will oversee the customer adoption team and programs to drive enrollment and engagement with our end users.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

The successful candidate will thrive in a fast-paced environment and have a reputation for creating alignment and inspiring trust with sales, based on tried processes and metrics. They have shown success collaborating with all sales segments and marketing teams to envision, pilot, execute and measure closed-loop integrated marketing programs that build a sense of urgency for the buyer and deliver significant pipeline and revenue growth for the company. A desire to deliver agile programs and campaigns is a must. The successful candidate will also demonstrate the ability to work independently as well as build positive relationships across the business to ensure delivery in a fast-paced environment. B2B Acquisition, Event Marketing, End User Adoption, and Partner Programs report into this leader. The leader and team will work closely and be supported by our Internal Studio and Marketing Ops team.
At DailyPay, you will:

• Be accountable for marketing program performance (lead gen, pipeline creation, bookings, ROMI, user enrollment and usage, etc.)
• Serve as subject matter authority on customer engagement, campaign design, measurement and attribution
• Conceive and execute innovative, high impact campaigns
• Work cross-functionally within DailyPay to lead all aspects of the integrated marketing plan; including logistics, budgeting, content
  development, scheduling, creative themes, and social media strategies
• Lead and develop a team of marketing professionals to achieve key business metrics including MQLs, sales-accepted-leads, opportunities,
  bookings, user adoption and usage
• Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-
  end reporting and analytics
• Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
• Ensure highly positive relationship with Sales, forging outstanding communication and aligning on campaign and target account strategy, we
  are one team
• The strategic planning, creation, and execution of all marketing activities for the regions. Ensuring the return of investment is supervised and
  the overall strategy is adjusted accordingly
• Partner with Marketing Ops to define and measure lead management processes and efforts, including SLAs

• Bachelor’s Degree in a related field
• 10+ years of demand gen experience with a focus in software/technology
• 5+ years demonstrated in second-line people management roles
• Demonstrated experience in marketing enterprise cloud and/or Security applications into Executive suite
• Experience developing and scaling the successful execution of Go to Market strategies
• Experience in negotiating contracts, arranging, and supervising staff, handling large program budgets
• Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback
• Experience with managing agency relationships
• Robust experience in digital marketing and MarTech tools such as Marketo, SalesLoft, Drift, 6Sense, SFDC, Iterable, and Twilio
• Demonstrated analytical leadership, data-driven marketing approach, and orientation for detail

• MBA
• B2B2C experience
• FinTech experience

The target base salary range for this position is $225,400 to $306,100 per year. Final offer amounts are determined by a variety of factors including candidate experience, qualifications, skills, competencies, market location, and internal compensation equity. 

Benefits include:

• Exceptional health, vision, and dental care
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match