Vice President, Product and Segment Marketing

Lattice is the leading people success platform that enables leaders to develop engaged and high-performing teams, retain top performers and build a culture that drives business success. By combining continuous performance and goal management, employee engagement surveys, career development plans, compensation management, and real-time analytics in one solution, HR and People teams can turn managers into leaders, employees into high-performers, and companies into the best places to work. 

We’re a team of forward thinking and impactful marketers continuously working to push Lattice forward. Our team culture is rooted in the Lattice value of Ship, Shipmate, Self and we’re excited to find a leader who can add their unique experiences to our growing organization.  

Lattice is looking for an experienced VP of Product and Segment Marketing to drive strategy, positioning, messaging and go-to-market effectiveness.  Reporting to the CMO the ideal candidate will have a strong track record with high-growth B2B SaaS companies and demonstrate readiness for the next level.

This leadership role is highly cross-functional, partnering with leaders across all functions to establish our position in the market, and drive awareness and demand for our industry-leading offerings. The successful candidate will be a highly effective communicator and collaborator with a demonstrated history of working successfully across all levels of an organization. While Lattice is a remote first organization, we are looking for someone based in the Bay Area or PST timezone. 

• Manage a growing team of Product & Segment Marketing Managers 
• Lead overall product and solutions messaging and positioning, product launches and customer insights
• Develop product and customer value messaging to establish our leadership among our target markets, influencers, investors and media
• Evangelize Lattice in the market and represent the company externally as needed
• Engage industry analysts to position Lattice effectively in 3rd party research, analyst recommendations, category and product reports
• Develop product/messaging focused training for customer-facing teams to a focus on maximizing conversion and improving sales cycles
• Support PR, awareness and demand initiatives with content, materials, and coaching
• Inform our product roadmap strategy with research and advice
• Lead pricing and packaging initiatives
• Support international expansion  

• High bias for action and building
• Low ego, high collaborative quotient
• Ambitious problem solver with an entrepreneurial spirit
• Strong drive to achieve
• Ability to flex between priorities while driving action 

• Proven success leading product marketing teams in high growth B2B companies
• Proven success marketing to line of business audience
• Proven success focusing on various segments with a strength in mid-market focused businesses 
• Strong commitment to diversity and inclusion
• Strong commitment to a company-first approach