Vice President Programmatic & Data Solutions

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in we empower brands agencies and platforms to activate high-quality audiences across programmatic social CTV and beyond.

Our clients leverage Fluent's data to drive performance precision and compliance across campaigns particularly within the Health & Pharmaceutical sectors where our offering is both differentiated and proven. As we continue to scale we're seeking a senior consultative sales leader who can accelerate adoption across all verticals own a growing book of business and help shape the commercial strategy of this division.

We are seeking a Vice President Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long-term account steward. You will build and own a strong pipeline develop and deepen relationships with agencies brands and platforms and play an active role in internal cross-functional alignment to ensure client success from first conversation through ongoing partnership.

The ideal candidate has existing active relationships across media agencies and programmatic platforms understands how to work both sides of the table and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product operations and marketing to craft solutions that are differentiated compliant and built for scale.

This is a hybrid role for those in the NYC area but open to remote for those not in NYC.

Pipeline & Revenue Growth

• Build and maintain a robust self-sourced pipeline through proactive outreach industry relationships and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design negotiation and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships

Agency & Platform Relationships

• Leverage and expand existing relationships at holding company agencies independent agencies and programmatic platforms (DSPs SSPs data marketplaces)
• Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
• Secure early-stage inclusion in media planning conversations RFPs and annual budget cycles
• Attend and represent Fluent at key industry events conferences and agency summits

Account Management & Client Development

• Own client relationships post-sale serving as an ongoing strategic partner and point of escalation
• Identify upsell cross-sell and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
• Ensure a seamless handoff and ongoing alignment between sales operations and client success teams

Internal Leadership & Cross-Functional Collaboration

• Serve as a voice of the market internally translating client feedback into product packaging and go-to-market insights
• Collaborate with product operations and marketing to shape proposals activation strategies and vertical-specific solutions
• Partner with leadership on pricing strategy competitive positioning and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting pipeline hygiene and CRM usage

• 8–12+ years of progressive enterprise sales experience at a DSP SSP data vendor agency trading desk or relevant ad tech company
• Demonstrated track record of building and maintaining a high-quality pipeline through consultative solution-based selling not reactive order-taking
• Active existing relationships with decision-makers at holding company agencies independent agencies and programmatic platforms
• Deep expertise in the programmatic ecosystem: audience targeting first-party data activation data onboarding modeling DSP/SSP workflows and CTV
• Proven ability to manage long complex sales cycles with multiple stakeholders across client organizations
• Experience managing accounts post-close including renewals upsells and executive relationship maintenance
• Ability to operate as a trusted internal collaborator strong communication with product ops and leadership teams
• Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
• Highly organized self-motivated and capable of managing competing priorities in a fast-paced environment

• Experience selling into regulated verticals including Healthcare Pharma or Financial Services
• Familiarity with platforms such as LiveRamp TransUnion TAP Adobe AdCloud and The Trade Desk
• Background in data marketplace workflows custom segment creation identity resolution
• Prior experience at a data company or media company with a first-party data asset

• Industry-leading scale: 100M+ opted-in U.S. consumer profiles
• Fully declared zero-party data collected directly from consumers not modeled or inferred
• Proven performance across high-value verticals including Health & Pharma Financial Services CPG and Retail
• Commitment to privacy-first data practices and full regulatory compliance
• A collaborative fast-paced culture with direct access to leadership and real influence over product and strategy
• Opportunity to help shape and lead a growing division with significant runway

Fluent Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory robust first-party data and proprietary machine learning Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010 Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/

Salary Range: $140000 to $160000 base $280000-$320000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location experience and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer Fluent LLC will provide the Social Security Administration (SSA) and if necessary the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization. Fluent LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (274B) of the Immigration and Nationality Act (INA) 8 U.S.C. 1324b.

What We Do

Fluent Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory robust first-party data and proprietary machine learning Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010 Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.

Why Work With Us

We embrace challenges and welcome every opportunity to make our tomorrow selves proud. As we continue to evolve and grow we dedicate ourselves to fostering an inclusive work environment where diversity is celebrated and each person adds a fresh perspective to our business and culture.

Gallery