Vice President, Retail Marketing

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. 
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. 
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. 
 
If you’re interested in joining our mission, click the below links to join our team today!

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As Cresco Labs accelerates the growth of our Sunnyside* retail business, the company is seeking a Vice President, Retail Marketing to lead our corporate retail marketing team in Chicago, IL. In this role, you will be responsible for driving revenue and market share growth for our Sunnyside* retail business. You will own long-term strategy and innovation for the retail marketing function as well as lead a team of marketing leaders across brand marketing, performance marketing, eCommerce, visual merchandising, and our in-house creative agency.  You will continuously build, develop, and execute plans to deliver against our short and long-term retail priorities in close partnership with our retail leadership team as well as partners across the business including operations, merchandising, wholesale brand marketing, IT, regulatory partners, finance and legal.

CORE JOB DUTIES 

• Participate in commercial planning process including development of annual operating plans including forecasting for and executing against top and bottom line key metrics
• Lead the team developing omni-channel marketing plans that deliver measurable business results, while successfully navigating the regulatory landscape in which we operate
• Partner closely with our Region Marketing teams to provide strategic oversight, build new national capabilities in support of their local goals and support measurement approach for regional efforts
• Lead Performance Marketing function that oversees the development and execution of national advertising campaigns including strategy, creative direction and measurement of ROI as well as national CRM/CDP strategy, execution and measurement
• Lead eCommerce team supporting our short and long-term strategy, innovation approach and performance measurement of our proprietary Sunnyside.shop platform
• Lead in-house creative agency responsible for all brand creative across our retail and wholesale business units, supporting process, prioritization, and creative execution to ensure best-in-class creative expression across all of Cresco’s brands.
• Track performance of all marketing initiatives and make clear, concise and data-driven recommendations to leadership based on our best-in-class measurement approach
• Champion and foster a team culture of collaboration, innovation, end-to-end project management and celebrating our wins
• Be an expert in the cannabis industry and cannabis retail landscape, staying ahead of competitor trends to continuously deliver a best-in-class cannabis retail experience

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor's degree required. MBA strongly preferred.
• 12+ years of marketing experience, preferably in a retail or hospitality environment
• Experience in a high growth and complex industry or company, and must have the ability to adapt to face-paced, highly dynamic business environments.
• Experience leading DTC e-commerce and CRM strongly preferred
• Experience driving vision and purpose to rally action, support, and optimism for the future of the business.
• Proven team builder, leader, and talent developer with a track record of building highly effective and collaborative teams.
• Highly motivated, self-directive, innovative and able to work independently or among teams with resourcefulness.
• Acts with a clear sense of ownership and accountability, ensuring stakeholders are clear on the role marketing will play in support of their goals.
• Passion for all things retail.  You bring excitement that rallies others around our vision.
• Genuine interest in and passion for the cannabis industry is required.

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer eligible employees paid holidays and paid time off.  Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry 

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.