Vice President, US Retail Sales at Beyond Meat

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

Beyond Meat is seeking a dynamicVice President, US Retail Sales to maintain, grow and further develop our growing US Retail business as part of the Retail Sales team. The VP will be responsible for managing the sales of Beyond products across all retailer channels in the US. This will include management and development of existing key accounts as well as the expansion into new and emerging retailers while accelerating profitable revenue growth via strategic and promotional programs for both Beyond Meat and our retail customers. We are looking for an outstanding professional with experience executing innovative and differentiated strategies to increase sales and reach more consumers with strategic product offerings and increased trial thru promotions both in store and online.

The role requires the ability to grow & manage broker relationships and optimize broker performance to accomplish objectives and to motivate, lead and develop a strong sales team from a regional perspective. This includes strategically developing planning, tracking, and measuring execution for retail business objectives and KPIs for headquarter broker performance. The right person possesses a high-level understanding of the Conventional Grocery, Natural Grocery, and Club Channel in the CPG industry, preferably fresh and frozen grocery. The ideal candidate will have both a sales and marketing mindset with a particular focus on growing emerging categories and brands within large retailers. This VP will manage a team of senior sales executives who are responsible for the management and development of individual retail accounts.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

Manage top-level broker relationships for the entire retail product portfolio

Establish and measure top-level broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.

Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities

Motivate, coach and lead the sales team and maintain sales operations

Outline and manage sales budget to plan

Set quarterly and annual sales goals

Monitor the market and competitor products and activities

Provide detailed sales forecasting

Review customer activity, anticipate consumer needs and improve the Voice of the Customer satisfaction index

Develop annual customer business plans in partnership with Trade Marketing. Align Beyond Meat’s brand strategies with customer business strategy to maximize growth and profitability

Direct and monitor all aspects of trade promotion to ensure maximum impact

Responsible for meeting business objectives and revenue targets across key accounts in the Conventional, Club and Natural Channels

Responsible for all sales activities including trade promotions, merchandising tactics, increased dollar market share and growth of the business Develop leading market position by driving strategic growth objectives and agenda through developing and nurturing strong business relationships with your customers

Lead & execute annual planning trade marketing budget and negotiations Manage and ensure forecast accuracy for current and new products

Foster and maintain strategic customer relationships to identify opportunities and promote business growth, through a shared understanding of success criteria to achieve current and future company goals

Selling with Insights – Ability to identify, acquire and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy including initiatives and solutions. Leverage value added to Beyond Meat’s advantage

Drive market development and lead implementation of category management initiatives while maintaining leadership in the plant-based category

Champion in-store excellence for Beyond Meat thru Beyond Meat Retail Sales & Marketing team for maximum impact in retail stores

Lead and monitor consistently great execution through ensuring the right metrics framework in place

Supervisory Duties

Accountable for developing talent through on-going performance feedback and career management coaching

Conduct quarterly and yearly performance reviews of direct reports

Mentor and develop team members, create succession plan, and identify/recruit key talent

Set annual and quarterly department level KPIs

QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

BA/BS required in related field

15+ years of CPG sales and strategy experience in Key Account Sales, Trade Marketing and Broker Management

Proven track record of delivery of business results within key national accounts across all channels

Marketing / Trade Marketing experience within the food industry is a plus

P&L management experience is a plus

Strong communication skills, highly organized, and manages timelines and objectives effectively

Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach

Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment

Strong sales, negotiation, and strategic skills with experience in annual business planning

Strong analytical background and ability to analyze complex trends and data (syndicated data analysis (IRI & Spins) and budget management)

Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing

Post-promotion analysis

Leadership and strategic influencing skills towards multifunctional stakeholders

Demonstrated team development and leadership

Experience selling to key accounts within the geography

Strong PC skills including MS Office and Google Suite

Retail Link, Partners Online, and Blue Planner, Tableau experience preferred

WORK ENVIRONMENT

Open to a Remote arrangement for the right caliber and experienced candidate

Prefer In-office five days a week at our El Segundo, CA HQ, when not traveling

Ability to travel 40 –50%

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

Vice President, US Retail Sales

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