Video Creator

Job Title

Job Description

About The Position:

The Video Creator will function in a shooter-producer-editor (SPE) capacity as a hands-on creative who can capture produce and edit high-impact branded video content from concept through delivery. This role is designed for a maker who thrives on agility someone who can produce high-quality work under tight timelines and small-crew conditions while delivering content that feels premium authentic and editorially credible.

The Video Creator partners closely with Integrated Producers Creative Directors and Editors to bring stories to life across social digital and short-form video. From shooting real people and lifestyle moments to crafting polished edits optimized for multiple platforms this role bridges the gap between production and post.

Hybrid 3x a week- New York 

In-Office Expectations: This position is a hybrid in-office role with the ability to work remotely up to 2 days per week.

About The Team:

Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility cultural fluency and creative innovation. The production team is the backbone of this operation turning bold creative into polished authentic work that delivers impact for clients and audiences.

About The Positions Contributions:

50%

• Provide creative and technical input on how to approach video capture that follows overall client specifications and guidelines as well as the specific vision for each project. 
• Collaborate with internal stakeholders upon project kickoff to ensure smooth execution. 
• Lead internal and external pre-production meetings.
• Utilize a variety of cameras lighting and grip equipment.
• Implement both internal and client feedback in real time to ensure continued DDM brand and client alignment. 
• Collaborate with Creative Directors and Producers to translate concepts into executable shoot plans.
• Scout and recommend locations props and light setups that align with creative vision and budget.
• Build shot lists storyboards and production outlines to guide on-set flow.
• Collaborate with Content Strategists and Creative Directors to ensure tone style and storytelling align with brand voice and audience insights.
• Coordinate with talent crew and producers to prep for efficient small-footprint shoots.
• Serve as primary camera operator and on-set producer for small-scale shoots.
• Direct talent and real people with empathy and clarity to capture authentic performances.
• Manage lighting audio and composition to achieve a clean cinematic look even in lean setups.
• Provide recommendations on visual trends equipment and editing techniques to keep the studio’s output modern and competitive.
• Partner with Social and Editorial teams to tailor content for TikTok Instagram YouTube and emerging platforms.

25%

• Work with the Line Producer on pre-production needs such as booking crew securing locations creating shot lists securing equipment (in-house or rentals) conducting talent pre-interviews creating the shoot schedule and call sheets and booking catering.
• Providing answers and direction for the set.
• Occasional scripting and working with talent to deliver VO when applicable.
• Video editing to create a variety of asset types including long-form videos social content and sizzles.
• Manage the post-production process including ingest editing rounds of revisions delivery and archive.
• Seamlessly apply feedback from internal parties as well as the client.

25%

• Work closely with the Integrated Production team to manage timelines feedback and delivery schedule.
• Capture b-roll stills and behind-the-scenes footage for social extensions.

The Role’s Minimum Qualifications and Job Requirements

Education:

• Bachelor’s degree in Marketing Advertising related field or equivalent training and/or experience.

Experience:

• 1-3 years of production experience in branded content media or advertising.

• Experience shooting producing and editing video content in a professional capacity track record working in branded content is strongly preferred.

• Experience with quick turnarounds and implementing intensive revisions.

• Social video creation experience is a must.

Specific Knowledge Skills Certifications and Abilities:

• Excellent verbal and written skills.

• Passion for culture lifestyle and authentic storytelling.

• Strong knowledge and experience with the entire production lifecycle including pre-production audio and video capture lighting studio and on-location environments editing and content delivery.

• Strong knowledge of various cameras G&E and related video equipment coupled with the ability to select the best gear for any creative.

• Finishing skills required including light color grading and audio mixing.

• Proficient in video editing/post-production software while working specifically in Adobe Premiere Pro and After Effects.

• Proficient skills in producing lighting and operating cameras for an efficient video shoot.

• Exceptional problem-solving and critical thinking skills; able to self-manage against production timelines and successfully balance multiple priorities simultaneously.

• Able to adapt skills to the aesthetics of each project and thrive in the creative process of implementing the ultimate vision of the content you are working on.

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

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