VIE Australia- Digital Marketing Specialist M/F/D

Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.

With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.

Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.

“Every time we care for a single person, we make the whole world better.”

In the expansion of our Australian subsidiary based in North Sydney, we are currently seeking candidates to fill in a

Full time

position as

Local Product Manager S1Your mission

Pierre Fabre Laboratories are looking for a VIE Digital Marketing Specialist for the Australian subsidiary located in North Sydney for a one-year period renewable for one year.

The Digital Marketing Specialist is responsible for planning, implementing, and optimising paid campaigns to drive brand awareness, traffic, conversion, and growth. Work within a collaborative team to develop and execute data-driven strategies that maximise our ROI and deliver effective paid media campaigns.Your missions will be to:

• Implement paid search and social campaigns using best-practice local strategy within global guidelines.

• Define, measure, and evaluate relevant paid media KPIs.

• Monitor and adjust campaign budgets to ensure optimal performance and cost-effectiveness.

• Review competitor strategies, strengths and opportunities and keep pace with search and social industry trends and developments.

• Support Digital Marketing Manager to effectively build, execute and measure innovative digital marketing plans that support the business growth strategy.

• Lead and optimise CRM strategy and email marketing campaigns.

• Work with commercial team on the execution of the e-retailer marketing activities.

• Website management, making SEO adjustments and recommendations to enhance our overall presence in search.

• Use analytics tools, sales data and other methods (eg Brand Lift Studies) to track, measure, report and interpret the performance of marketing campaigns.

• Make confident data-driven recommendations and offer actionable insights for future campaigns.

• Keep up to date with CPA Global Guidelines and updates. Disseminate to local team and make recommendations for local market.

Education:

• Degree in Digital advertising/marketing

Experience:

• A minimum of 3 years of experience in digital marketing, managing, and optimising paid marketing campaigns specifically Paid Search and Paid Social
• 1+ years of strong working knowledge & qualifications in Google Analytics (GA4), Google Ads, Meta, TikTok Business Manager

Personal Skills:

• Agency and stakeholder engagement skills
• Strong data analytical skills, a high degree of proficiency in Excel
• Ability to pivot quickly within a fast-paced environment with shifting priorities
• Performance -driven with exceptional attention to detail
• Adaptability to evolving digital marketing trends and technologies
• Strong collaborative and effective communication skills across cross-functional teams
• Proactive, initiative-driven, with the ability to work independently while managing multiple projects
• Exceptional level of written and verbal communication skills

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.